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\n \n \n \n \n \n \n \n \n \n \n \n \n \n

\n\n \n\n \n \n\n\n\n\n\n \n \n \n \n \n \n \n \n \n GET STARTED \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n GET STARTED \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n GET STARTED \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Visit\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \n \n \n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Read More \n \n \n \n \n \n \n \n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n

\n \n \n \n \n \n \n\n\n\n\n\n \n \n \n Shop\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Read More\n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \n \n \n Thank you for your order!\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n\n\n \n \n \n \n \n

\n \n \n \n \n \n

\n \n \n\n \n \n \n \n \n \n \n \n\n \n \n Read More \n \n \n \n \n \n \n \n \n Read More \n \n \n \n \n

\n \n \n\n\n \n \n\n\n\n \n \n \n \n \n \n \n \n \n \n \n Published: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n

\n \n \n \n \n \n \n\n\n \n

\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n Try Our Free Website Generator \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Get 75% Off Now \n \n \n \n \n \n \n \n \n View More\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Learn More\n \n \n \n

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Hello world!

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Hello world!

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Effortless Author-Focused Design

Showcase Your Books: Display your work, run a blog, and connect with readers.
Build Your Brand: Create a home for your books and art, impressing readers and industry professionals alike.
Customize Your Website: Upload your bookcover to our free Website Generator Tool to generate custom sites inspired by your book(s).

Boost Your Marketing

SEO & Sharing: Built-in SEO and easy social sharing help get your work noticed.

","value":"

Effortless Author-Focused Design

Showcase Your Books: Display your work, run a blog, and connect with readers.
Build Your Brand: Create a home for your books and art, impressing readers and industry professionals alike.
Customize Your Website: Upload your bookcover to our free Website Generator Tool to generate custom sites inspired by your book(s).

Boost Your Marketing

SEO & Sharing: Built-in SEO and easy social sharing help get your work noticed.

"}}}}},"meta":{"createdDate":"2024-09-21T08:59:25.864Z","editedDate":"2024-09-21T09:27:08.504Z"}},"li_wbbrRci42Q":{"components":{"ids":["text__description","image__benefits"],"items":{"image__benefits":{"height":{"data":{"expression":500,"value":500}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2F2_1726910867844.jpg?alt=media&token=5a9ed948-e1dc-4706-a04d-9528d62a15a5","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2F2_1726910867844.jpg?alt=media&token=5a9ed948-e1dc-4706-a04d-9528d62a15a5"}},"width":{"data":{"expression":500,"value":500}}},"text__description":{"content":{"data":{"expression":"

Time-Saving Simplicity

Easy Setup: Follow clear, simple instructions to get started fast.
Custom & Responsive: Easily personalize your site, and it’ll look great on any device.

Expert Support & Transparent Pricing

Personal Help: Ongoing support from experts who know what authors need.
Affordable & Clear: Professional results with no hidden fees, including hosting and security.

","value":"

Time-Saving Simplicity

Easy Setup: Follow clear, simple instructions to get started fast.
Custom & Responsive: Easily personalize your site, and it’ll look great on any device.

Expert Support & Transparent Pricing

Personal Help: Ongoing support from experts who know what authors need.
Affordable & Clear: Professional results with no hidden fees, including hosting and security.

"}}}}},"meta":{"createdDate":"2024-09-21T09:05:38.942Z","editedDate":"2024-09-21T09:27:48.702Z"}}}}},"list__blog":{"ids":["ids","items"],"items":{"ids":["li_578e5RxU4G","li_5a7QV7WU85","li_FgvtRjGLAx","li_JhQ26yevjh","li_L8ZiYPY9NK","li_MAgph6LpCj","li_PqKsCxripp","li_Sy5H3ss9n9","li_VxB37NhZrB","li_gFRtv5iB9b","li_gbsFGgRxR5","li_i2e2fuXTUd","li_itsWuHjE3j","li_mFTquENUR6","li_p6xR8CsLb3","li_qmnwHYrktj","li_rPQ9GSACJh","li_tXytSsvmSJ"],"items":{"li_578e5RxU4G":{"components":{"ids":["date__published","heading","link","text","heading__title","text__post","image__featured"],"items":{"date__published":{"date":{"data":{"expression":"2023-09-10T17:00:00.000Z","value":"2023-09-10T17:00:00.000Z"}}},"heading":{"content":{"data":{"expression":"Master Instagram: Proven Tips for Creating Epic Content That Engages and Grows Your Audience","value":"Master Instagram: Proven Tips for Creating Epic Content That Engages and Grows Your Audience"}}},"heading__title":{"content":{"data":{"expression":"Master Instagram: Proven Tips for Creating Epic Content That Engages and Grows Your Audience","value":"Master Instagram: Proven Tips for Creating Epic Content That Engages and Grows Your Audience"}}},"image__featured":{"height":{"data":{"expression":500,"value":500}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FAuthor%20Headshots%20500x500%20(36)_1726258567247.jpg?alt=media&token=21cce1bc-5e42-450b-88db-99e6d322af98","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FAuthor%20Headshots%20500x500%20(36)_1726258567247.jpg?alt=media&token=21cce1bc-5e42-450b-88db-99e6d322af98"}},"width":{"data":{"expression":500,"value":500}}},"link":{"url":{"data":{"expression":"/post/{{slugify(current_item.components.items.heading__title.content.data.value)}}","value":"/post/master-instagram-proven-tips-for-creating-epic-content-that-engages-and-grows-your-audience"}}},"text":{"content":{"data":{"expression":"

1. Share your #writerslife: Show us the processes that happen behind the scenes, your passion for books, your passion for YOUR book, and more book-related things from others in the industry.

2. With each photo, try to write a caption that gives a sense of the story behind the picture. Why did you choose to post it? What does it inspire you to share? Your caption can be directly related to the image or not. It can be one sentence or a couple of paragraphs. Just think of your followers. Will they look at the image and immediately understand why you posted it? How can you make your intent clearer?

3. Show yourself. Include occasional photos of you engaging in the professional book world. This not only shows agents, editors, awards committees, etc that you are a serious author and/or illustrator, it also shows your audience what your job is like. Are you a teacher or speaker? Use photos taken at your workshops or events to show how you engage with your audience.

4. Take a look at other writers, illustrators, and entertainers who share your interests and follow them. Pay attention to what they are posting and how they post it. What do you like about it? What does it inspire you to post about?

5. The first sentence of your caption is the most important. In someone’s feed, they will only see the first 2 lines of your caption. Hook them in with something that grabs their interest and makes them want to click through for the full post.

6. Engage your followers by asking a question. Get their opinions on whether your next protagonist should love punk music or classical. Ask them to share similar experiences like the first time they rode a rollercoaster. Ask for recommendations on the best ice cream shop in the city.

7. Hashtags are a huge part of how you are found (and followed). Take a look at the ones used by authors, illustrators, and friends you admire. Use ones that are relevant not only to the photo and caption but are also relevant to the community who will be interested in that post.

","value":"

1. Share your #writerslife: Show us the processes that happen behind the scenes, your passion for books, your passion for YOUR book, and more book-related things from others in the industry.

"}}},"text__post":{"content":{"data":{"expression":"

If you're an author or illustrator looking to up your Instagram game, I've got some tips that will make a big difference. Think of Instagram as your place to show off the behind-the-scenes of your creative world—your love for books, your passion for *your* book, and cool stuff from others in the industry. When you post, don't just throw up a picture. Tell a little story in the caption. Why did you pick that photo? What’s the vibe behind it? Your followers should feel like they *get* why you posted it.

Oh, and don’t forget hashtags! That’s how people will find you, so take a look at what other writers are using and see what works.

Instagram Tips

1. Share your #writerslife: Show us the processes that happen behind the scenes, your passion for books, your passion for YOUR book, and more book-related things from others in the industry.

2. With each photo, try to write a caption that gives a sense of the story behind the picture. Why did you choose to post it? What does it inspire you to share? Your caption can be directly related to the image or not. It can be one sentence or a couple of paragraphs. Just think of your followers. Will they look at the image and immediately understand why you posted it? How can you make your intent clearer?

3. Show yourself. Include occasional photos of you engaging in the professional book world. This not only shows agents, editors, awards committees, etc that you are a serious author and/or illustrator, it also shows your audience what your job is like. Are you a teacher or speaker? Use photos taken at your workshops or events to show how you engage with your audience.

4. Take a look at other writers, illustrators, and entertainers who share your interests and follow them. Pay attention to what they are posting and how they post it. What do you like about it? What does it inspire you to post about?

5. The first sentence of your caption is the most important. In someone’s feed, they will only see the first 2 lines of your caption. Hook them in with something that grabs their interest and makes them want to click through for the full post.

6. Engage your followers by asking a question. Get their opinions on whether your next protagonist should love punk music or classical. Ask them to share similar experiences like the first time they rode a rollercoaster. Ask for recommendations on the best ice cream shop in the city.

7. Hashtags are a huge part of how you are found (and followed). Take a look at the ones used by authors, illustrators, and friends you admire. Use ones that are relevant not only to the photo and caption but are also relevant to the community who will be interested in that post.

","value":"

Oh, and don’t forget hashtags! That’s how people will find you, so take a look at what other writers are using and see what works.

Instagram Tips

1. Share your #writerslife: Show us the processes that happen behind the scenes, your passion for books, your passion for YOUR book, and more book-related things from others in the industry.

"}}}}},"meta":{"createdDate":"2024-09-10T20:50:39.397Z","editedDate":"2024-09-13T20:16:28.430Z"}},"li_5a7QV7WU85":{"components":{"ids":["date__published","heading","image","image__cover_image","link","text","image__featured","heading__title","text__post"],"items":{"date__published":{"date":{"data":{"expression":"2024-01-01T17:00:00.000Z","value":"2024-01-01T17:00:00.000Z"}}},"heading":{"content":{"data":{"expression":"Guidelines for a Badass Author Newsletter","value":"Guidelines for a Badass Author Newsletter"}}},"heading__title":{"content":{"data":{"expression":"Guidelines for a Badass Author Newsletter","value":"Guidelines for a Badass Author Newsletter"}}},"image":{"height":{"data":{"expression":710,"value":710}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FUntitled-design-4-1_png__810%C3%97358__1723863957243.jpg?alt=media&token=114eb387-9e48-4513-9e81-7e26a8630f3f","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FUntitled-design-4-1_png__810%C3%97358__1723863957243.jpg?alt=media&token=114eb387-9e48-4513-9e81-7e26a8630f3f"}},"width":{"data":{"expression":890,"value":890}}},"image__cover_image":{"height":{"data":{"expression":710,"value":710}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FUntitled-design-4-1_png__810%C3%97358__1723863862601.jpg?alt=media&token=c231a17a-8855-4340-82d7-87ed0d48d923","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FUntitled-design-4-1_png__810%C3%97358__1723863862601.jpg?alt=media&token=c231a17a-8855-4340-82d7-87ed0d48d923"}},"width":{"data":{"expression":890,"value":890}}},"image__featured":{"height":{"data":{"expression":710,"value":710}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FUntitled-design-4-1_png__810%C3%97358__1723863862601.jpg?alt=media&token=c231a17a-8855-4340-82d7-87ed0d48d923","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FUntitled-design-4-1_png__810%C3%97358__1723863862601.jpg?alt=media&token=c231a17a-8855-4340-82d7-87ed0d48d923"}},"width":{"data":{"expression":890,"value":890}}},"link":{"url":{"data":{"expression":"/post/{{slugify(current_item.components.items.heading.content.data.value)}}","value":"/post/guidelines-for-a-badass-author-newsletter"}}},"text":{"content":{"data":{"expression":"

So you’ve been emailing your readers for a while now, and you feel like that newsletter is just a bit… bland. Every month, you pop open the laptop and just stare at the screen. You get up to fold some laundry and 3 hours later you find yourself scrubbing out the fridge. Anything to avoid writing that stupid, boring newsletter.

You know you need to send it out to stay in-touch with your readers. But sigh. Finding something to say is like pulling teeth.

Stop it. STAAP. You can do this! Unlike a book, newsletters don’t require 27 drafts and a half million cups of coffee. Don’t think about it as your ‘monthly newsletter.’ This is just a conversation with a fellow book lover.

So let’s break it down.

1/ Start with a brainstorm session.

Before you jump in, get your brain organized. Get clear on your purpose and plan.

If you’ve already created an editorial calendar, pop it open. Find your theme for the month and choose the subtopic that you want to focus on for this newsletter.

Want to learn how an editorial calendar saves you time and provides you with boatloads of inspiration? Read Save your Energy with an Editorial Calendar.

Dig out a notebook and pen. Before we even begin to write to your readers, we’re going to list as many topics and anecdotes as you can. No editing. Use this list to answer these questions:

What is my reader interested in right now?
What topics are swirling around the book world this month?
What is interesting about my writing life right now?

So, turn on some lively music and set a timer for 3 minutes. I’m currently loving Best Fake Smile by James Bay.

After the timer dings, beeps, or screams like a banshee, review your notes. Circle 3 topics that are most interesting or relevant to your writing life right now.

2/ Hook ‘em.

Just like when you’re writing the first page of your book, you need to grab your reader’s attention right away. Use a interesting, unexpected, or exciting statement as a teaser, or ask a question that sparks their curiosity.

For example:

“Greetings from inside the revisions cave. Glasses? Check. Braids? Check. Chapped lips and a bleary but undaunted expression? Check and check.” – Leigh Bardugo newsletter
“Have you ever tried to read a book while driving a car?” – UntitledTown newsletter

3/ Make it about THEM.

Are you writing about you? Or are you writing to them? 99.99999% of people in this world care more about themselves than about you. So why on earth would they read your newsletter? Because they can relate. In you and your stories, they see themselves and who they want to be.

As you write, consider how each topic can be interesting and valuable to your reader. Share bits and pieces about your life, your writing process, and exciting news… but frame it for them.

Pro tip – Here’s a quick way to make sure your writing is more focused on them than you: count the number of times you use the word ‘you/your’ versus ‘I’ or ‘we.’ Want to see how it’s done? How many times did I use ‘you’ in just this section?

4/ Keep it simple.

Think about how you read your emails. Do you savor each one like a romance novel? Hell no. No one has time for that. We skim.

That doesn’t mean no one is going to read your email. But first, acknowledge that your reader will start by skimming and need to be drawn in with compelling content and formatting.

Stick to just a few ideas and organize them with clear headings that pull your reader in. Take a look at how this post is formatted. I vary sentence length and paragraph size. Headlines pull the focus so you can easily get the gist before digging in. Bold and underlines call out the most important ideas.

5/ Mix it up.

Consistency is great – in the right context. When your reader sees you pop up in their inbox, do they expect interesting content and your authentic voice? Or do they just expect the same exact topics each time?

Share new ideas or change up the formatting a little from time to time. Keep it fresh for them (and fresh for you).

6/ Drive them toward a CTA

A call-to-action (CTA) is powerful and incredibly important, and you always want to include one in your emails. What is this madness? A CTA the action you want your reader to take when they’ve read your email. For example: “Click here to read my latest blog post.”

One of the most common mistakes authors make in their emails is to ask a reader to do too many things.

Check out my latest blog post here.
And photos from my vacation.
And preorder my next book.
And try my book-inspired playlist.

What’s the most important action in that list? Your pre-order!

And yet, was that your focus?

Every action you offer to your reader is a chance for them to click off your email. Once they’ve left your newsletter, they might find themselves down the internet rabbit hole and never return to your glorious email.

Which is fine… if you don’t want them to do anything else in that email.

But if you have something important you want your reader to do—like pre-order your book—don’t let them check out early. You want to write your content to guide them right to that CTA.

This doesn’t mean you can’t include other actions in your email, but you want to keep them to a minimum. And when sales time comes around, make that CTA your focus.

7/ Don’t forget the P.S.

Guess who reads the postscript? Pretty much everyone! When they take a initial scan of your email, they’ll see your greeting, the headlines, and the P.S. So use it! And don’t be afraid to use it regularly.

What can you put in your postscript? Try one of these:

Restate your CTA
Remind them of an upcoming event, class, or other action with a looming deadline
Tell them how much you appreciate them
Add a bonus offer

Writing a badass newsletter is all about connecting with your reader. Remember that they have given you the gift of their attention. Respect it by writing to them as a friend. You are building a relationship, which takes time. Don’t spend too much time fretting about it. Just try to improve a little with each email.

","value":"

You know you need to send it out to stay in-touch with your readers. But sigh. Finding something to say is like pulling teeth.

So let’s break it down.

1/ Start with a brainstorm session.

Before you jump in, get your brain organized. Get clear on your purpose and plan.

If you’ve already created an editorial calendar, pop it open. Find your theme for the month and choose the subtopic that you want to focus on for this newsletter.

Want to learn how an editorial calendar saves you time and provides you with boatloads of inspiration? Read Save your Energy with an Editorial Calendar.

Dig out a notebook and pen. Before we even begin to write to your readers, we’re going to list as many topics and anecdotes as you can. No editing. Use this list to answer these questions:

What is my reader interested in right now?
What topics are swirling around the book world this month?
What is interesting about my writing life right now?

So, turn on some lively music and set a timer for 3 minutes. I’m currently loving Best Fake Smile by James Bay.

After the timer dings, beeps, or screams like a banshee, review your notes. Circle 3 topics that are most interesting or relevant to your writing life right now.

2/ Hook ‘em.

For example:

“Greetings from inside the revisions cave. Glasses? Check. Braids? Check. Chapped lips and a bleary but undaunted expression? Check and check.” – Leigh Bardugo newsletter
“Have you ever tried to read a book while driving a car?” – UntitledTown newsletter

3/ Make it about THEM.

As you write, consider how each topic can be interesting and valuable to your reader. Share bits and pieces about your life, your writing process, and exciting news… but frame it for them.

4/ Keep it simple.

Think about how you read your emails. Do you savor each one like a romance novel? Hell no. No one has time for that. We skim.

That doesn’t mean no one is going to read your email. But first, acknowledge that your reader will start by skimming and need to be drawn in with compelling content and formatting.

5/ Mix it up.

Share new ideas or change up the formatting a little from time to time. Keep it fresh for them (and fresh for you).

6/ Drive them toward a CTA

One of the most common mistakes authors make in their emails is to ask a reader to do too many things.

Check out my latest blog post here.
And photos from my vacation.
And preorder my next book.
And try my book-inspired playlist.

What’s the most important action in that list? Your pre-order!

And yet, was that your focus?

Which is fine… if you don’t want them to do anything else in that email.

But if you have something important you want your reader to do—like pre-order your book—don’t let them check out early. You want to write your content to guide them right to that CTA.

This doesn’t mean you can’t include other actions in your email, but you want to keep them to a minimum. And when sales time comes around, make that CTA your focus.

7/ Don’t forget the P.S.

What can you put in your postscript? Try one of these:

Restate your CTA
Remind them of an upcoming event, class, or other action with a looming deadline
Tell them how much you appreciate them
Add a bonus offer

"}}},"text__post":{"content":{"data":{"expression":"

You know you need to send it out to stay in-touch with your readers. But sigh. Finding something to say is like pulling teeth.

So let’s break it down.

1/ Start with a brainstorm session.

Before you jump in, get your brain organized. Get clear on your purpose and plan.

If you’ve already created an editorial calendar, pop it open. Find your theme for the month and choose the subtopic that you want to focus on for this newsletter.

Want to learn how an editorial calendar saves you time and provides you with boatloads of inspiration? Read Save your Energy with an Editorial Calendar.

Dig out a notebook and pen. Before we even begin to write to your readers, we’re going to list as many topics and anecdotes as you can. No editing. Use this list to answer these questions:

What is my reader interested in right now?
What topics are swirling around the book world this month?
What is interesting about my writing life right now?

So, turn on some lively music and set a timer for 3 minutes. I’m currently loving Best Fake Smile by James Bay.

After the timer dings, beeps, or screams like a banshee, review your notes. Circle 3 topics that are most interesting or relevant to your writing life right now.

2/ Hook ‘em.

For example:

“Greetings from inside the revisions cave. Glasses? Check. Braids? Check. Chapped lips and a bleary but undaunted expression? Check and check.” – Leigh Bardugo newsletter
“Have you ever tried to read a book while driving a car?” – UntitledTown newsletter

3/ Make it about THEM.

As you write, consider how each topic can be interesting and valuable to your reader. Share bits and pieces about your life, your writing process, and exciting news… but frame it for them.

4/ Keep it simple.

Think about how you read your emails. Do you savor each one like a romance novel? Hell no. No one has time for that. We skim.

That doesn’t mean no one is going to read your email. But first, acknowledge that your reader will start by skimming and need to be drawn in with compelling content and formatting.

5/ Mix it up.

Share new ideas or change up the formatting a little from time to time. Keep it fresh for them (and fresh for you).

6/ Drive them toward a CTA

One of the most common mistakes authors make in their emails is to ask a reader to do too many things.

Check out my latest blog post here.
And photos from my vacation.
And preorder my next book.
And try my book-inspired playlist.

What’s the most important action in that list? Your pre-order!

And yet, was that your focus?

Which is fine… if you don’t want them to do anything else in that email.

But if you have something important you want your reader to do—like pre-order your book—don’t let them check out early. You want to write your content to guide them right to that CTA.

This doesn’t mean you can’t include other actions in your email, but you want to keep them to a minimum. And when sales time comes around, make that CTA your focus.

7/ Don’t forget the P.S.

What can you put in your postscript? Try one of these:

Restate your CTA
Remind them of an upcoming event, class, or other action with a looming deadline
Tell them how much you appreciate them
Add a bonus offer

","value":"

You know you need to send it out to stay in-touch with your readers. But sigh. Finding something to say is like pulling teeth.

So let’s break it down.

1/ Start with a brainstorm session.

Before you jump in, get your brain organized. Get clear on your purpose and plan.

If you’ve already created an editorial calendar, pop it open. Find your theme for the month and choose the subtopic that you want to focus on for this newsletter.

Want to learn how an editorial calendar saves you time and provides you with boatloads of inspiration? Read Save your Energy with an Editorial Calendar.

Dig out a notebook and pen. Before we even begin to write to your readers, we’re going to list as many topics and anecdotes as you can. No editing. Use this list to answer these questions:

What is my reader interested in right now?
What topics are swirling around the book world this month?
What is interesting about my writing life right now?

So, turn on some lively music and set a timer for 3 minutes. I’m currently loving Best Fake Smile by James Bay.

After the timer dings, beeps, or screams like a banshee, review your notes. Circle 3 topics that are most interesting or relevant to your writing life right now.

2/ Hook ‘em.

For example:

“Greetings from inside the revisions cave. Glasses? Check. Braids? Check. Chapped lips and a bleary but undaunted expression? Check and check.” – Leigh Bardugo newsletter
“Have you ever tried to read a book while driving a car?” – UntitledTown newsletter

3/ Make it about THEM.

As you write, consider how each topic can be interesting and valuable to your reader. Share bits and pieces about your life, your writing process, and exciting news… but frame it for them.

4/ Keep it simple.

Think about how you read your emails. Do you savor each one like a romance novel? Hell no. No one has time for that. We skim.

That doesn’t mean no one is going to read your email. But first, acknowledge that your reader will start by skimming and need to be drawn in with compelling content and formatting.

5/ Mix it up.

Share new ideas or change up the formatting a little from time to time. Keep it fresh for them (and fresh for you).

6/ Drive them toward a CTA

One of the most common mistakes authors make in their emails is to ask a reader to do too many things.

Check out my latest blog post here.
And photos from my vacation.
And preorder my next book.
And try my book-inspired playlist.

What’s the most important action in that list? Your pre-order!

And yet, was that your focus?

Which is fine… if you don’t want them to do anything else in that email.

But if you have something important you want your reader to do—like pre-order your book—don’t let them check out early. You want to write your content to guide them right to that CTA.

This doesn’t mean you can’t include other actions in your email, but you want to keep them to a minimum. And when sales time comes around, make that CTA your focus.

7/ Don’t forget the P.S.

What can you put in your postscript? Try one of these:

Restate your CTA
Remind them of an upcoming event, class, or other action with a looming deadline
Tell them how much you appreciate them
Add a bonus offer

"}}}}},"meta":{"createdDate":"2024-08-14T21:20:22.465Z","editedDate":"2024-09-13T20:19:20.236Z"}},"li_FgvtRjGLAx":{"components":{"ids":["date__published","heading","heading__title","image","image__featured","link","text","text__post"],"items":{"date__published":{"date":{"data":{"expression":"2024-09-15T17:00:00.000Z","value":"2024-09-15T17:00:00.000Z"}}},"heading":{"content":{"data":{"expression":"The Essential Guide to Author Websites for Children's Book Authors and Illustrators","value":"The Essential Guide to Author Websites for Children's Book Authors and Illustrators"}}},"heading__title":{"content":{"data":{"expression":"The Essential Guide to Author Websites for Children's Book Authors and Illustrators","value":"The Essential Guide to Author Websites for Children's Book Authors and Illustrators"}}},"image":{"height":{"data":{"expression":500,"value":500}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FAuthor%20Headshots%20500x500%20(34)_1725477955440.jpg?alt=media&token=0a716173-c650-462c-9d46-40aa31528064","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FAuthor%20Headshots%20500x500%20(34)_1725477955440.jpg?alt=media&token=0a716173-c650-462c-9d46-40aa31528064"}},"width":{"data":{"expression":500,"value":500}}},"image__featured":{"height":{"data":{"expression":500,"value":500}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2F6_1726377529884.jpg?alt=media&token=cbc17a41-23a0-4891-8361-1707b1814874","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2F6_1726377529884.jpg?alt=media&token=cbc17a41-23a0-4891-8361-1707b1814874"}},"width":{"data":{"expression":500,"value":500}}},"link":{"url":{"data":{"expression":"/post/{{slugify(current_item.components.items.heading.content.data.value)}}","value":"/post/the-essential-guide-to-author-websites-for-childrens-book-authors-and-illustrators"}}},"text":{"content":{"data":{"expression":"

In today’s digital age, an online presence is not just a nice-to-have for children's book authors and illustrators; it’s essential. Your website is often the first place potential readers, parents, educators, and publishers will go to learn more about you and your work. It’s your digital storefront, portfolio, and marketing hub all rolled into one. But what exactly should an author or illustrator’s website include, and how can you ensure it stands out?

Here’s a comprehensive guide to creating an effective website that showcases your talent and connects you with your audience.

1. Craft a Compelling Home Page

Your home page is the first impression visitors get, so make it count. It should be welcoming, visually appealing, and provide a clear snapshot of who you are. Use a friendly, conversational tone that reflects your personality and the tone of your books. Include a high-quality image of yourself, along with a short, engaging bio that gives visitors a sense of what you do and why you do it.

Consider adding a call-to-action (CTA) that directs visitors to explore your books, sign up for your newsletter, or contact you for speaking engagements. The goal is to make it easy for them to take the next step in connecting with you.

2. Showcase Your Books and Illustrations

For authors and illustrators, the work speaks for itself. Your website should prominently feature your books and illustrations in a way that invites exploration. Create a dedicated page for your books, including cover images, brief descriptions, and links to purchase them. If you have received awards or accolades, make sure to highlight them.

For illustrators, a portfolio page is a must. Display a variety of your work, showing different styles and types of projects you’ve worked on. Keep the design clean and uncluttered, letting your illustrations take center stage. High-resolution images are crucial, as they allow visitors to appreciate the details and quality of your work.

3. Include an About Page with a Personal Touch

Your About page is where you can share more of your story and connect with visitors on a deeper level. Talk about your journey as an author or illustrator, what inspires you, and any challenges you’ve overcome. This is also a great place to mention your background, education, and any relevant experience, but keep it engaging and personal.

If you write or illustrate for children, consider sharing anecdotes or stories from your own childhood that influenced your work. Parents and educators often want to know the person behind the books, so let your personality shine through.

4. Add a Blog to Engage Your Audience

A blog is an excellent way to keep your website fresh and engaging while providing value to your audience. You can share updates on your latest projects, behind-the-scenes looks at your creative process, tips for aspiring authors or illustrators, and more. Blogging regularly can also improve your website’s SEO, helping more people discover your work.

When creating blog content, think about your target audience. If you’re writing for parents and educators, consider topics that will resonate with them, such as “How to Encourage a Love of Reading in Children” or “The Benefits of Illustrations in Early Childhood Education.”

5. Create a Contact Page That Invites Interaction

Your website should make it easy for visitors to reach out to you. A simple contact form is often the most efficient way to do this. Include fields for name, email, and message, and consider adding a dropdown menu where visitors can indicate the reason for their inquiry (e.g., speaking engagements, media inquiries, general questions).

Also, provide links to your social media profiles, encouraging visitors to connect with you there as well. Engaging with your audience across multiple platforms helps build a stronger connection and keeps you top of mind.

6. Offer Resources for Parents, Educators, and Librarians

Consider creating a resources section specifically for parents, educators, and librarians who are likely to use your books in their classrooms or homes. This could include downloadable activities, discussion guides, coloring pages, or even lesson plans. Providing these extras not only adds value to your site but also encourages visitors to return and share your content with others.

7. Optimize for Mobile Devices

It's important to ensur your website is mobile-friendly. Many people will access your site from their phones or tablets, so it should be easy to navigate and read on smaller screens. A responsive design that adjusts to different devices is key to providing a positive experience for your visitors.

8. Regularly Update Your Content

Finally, keep your website updated. Regularly add new blog posts, update your portfolio with recent projects, and keep your book listings current. An outdated website can give the impression that you’re not active or engaged, which could turn potential readers away.

Your website is a powerful tool in building your brand and connecting with your audience. By following these guidelines, you can create a site that not only showcases your work but also invites visitors to explore, engage, and become lifelong fans of your books.

","value":"

Here’s a comprehensive guide to creating an effective website that showcases your talent and connects you with your audience.

1. Craft a Compelling Home Page

2. Showcase Your Books and Illustrations

3. Include an About Page with a Personal Touch

4. Add a Blog to Engage Your Audience

5. Create a Contact Page That Invites Interaction

6. Offer Resources for Parents, Educators, and Librarians

7. Optimize for Mobile Devices

8. Regularly Update Your Content

"}}},"text__post":{"content":{"data":{"expression":"

Here’s a comprehensive guide to creating an effective website that showcases your talent and connects you with your audience.

1. Craft a Compelling Home Page

2. Showcase Your Books and Illustrations

3. Include an About Page with a Personal Touch

4. Add a Blog to Engage Your Audience

5. Create a Contact Page That Invites Interaction

6. Offer Resources for Parents, Educators, and Librarians

7. Optimize for Mobile Devices

8. Regularly Update Your Content

","value":"

Here’s a comprehensive guide to creating an effective website that showcases your talent and connects you with your audience.

1. Craft a Compelling Home Page

2. Showcase Your Books and Illustrations

3. Include an About Page with a Personal Touch

4. Add a Blog to Engage Your Audience

5. Create a Contact Page That Invites Interaction

6. Offer Resources for Parents, Educators, and Librarians

7. Optimize for Mobile Devices

8. Regularly Update Your Content

"}}}}},"meta":{"createdDate":"2024-09-03T21:36:58.041Z","editedDate":"2024-09-15T05:18:50.324Z"}},"li_JhQ26yevjh":{"components":{"ids":["date__published","heading","link","text","heading__title","text__post","image__featured"],"items":{"date__published":{"date":{"data":{"expression":"2024-09-10T19:00:00.000Z","value":"2024-09-10T19:00:00.000Z"}}},"heading":{"content":{"data":{"expression":"Choosing How to Build Your Website","value":"Choosing How to Build Your Website"}}},"heading__title":{"content":{"data":{"expression":"Choosing How to Build Your Website","value":"Choosing How to Build Your Website"}}},"image__featured":{"height":{"data":{"expression":500,"value":500}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2F2_1726424746949.jpg?alt=media&token=ed073f6f-aa89-4789-bb9b-ede5a886f590","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2F2_1726424746949.jpg?alt=media&token=ed073f6f-aa89-4789-bb9b-ede5a886f590"}},"width":{"data":{"expression":500,"value":500}}},"link":{"url":{"data":{"expression":"/post/{{slugify(current_item.components.items.heading__title.content.data.value)}}","value":"/post/choosing-how-to-build-your-website"}}},"text":{"content":{"data":{"expression":"

Are you ready to take steps to set up your author website?

How do you approach this monumental task? Writing your book is one thing, but websites can be downright frightening.

Do you attempt it yourself?

Hire a professional?

Which way is best?

There are three things to look at with each method, technical aspect, time, and budget.

DIY

Technical Aspect

Building your own website will require skills in several areas, including themes, plugins, and possibly coding.

Time

Each website builder will require a different level of skills necessary to set up the site and keep it maintained and running smoothly.

Budget

Starts at a lower cost per year for domain and hosting; $50-$100 per year

Custom Website Designer

Technical Aspect

A web designer does all the heavy lifting and sets up the site with their knowledge base.

Time

Meet with the designer to share your vision.

Budget

The initial cost of a website can be several thousand dollars, and additional development and maintenance would add to the price.

You may be asking yourself, what if I don’t have the skills, time, or budget to get a website up and running.

Is there another way?

Wild Ink Pages

As a book marketer myself, I have worked with authors and understand the frustrations of website development for creatives.

We help you build your website for FREE or create your own with our simple, easy-to-learn website creator.

Start your FREE trial: Wild Ink Pages Trial

We would love to hear from you what features you found most helpful in our website creator!

That’s why we started Wild Ink Pages.

","value":"

Are you ready to take steps to set up your author website?

How do you approach this monumental task? Writing your book is one thing, but websites can be downright frightening.

Do you attempt it yourself?

Hire a professional?

Which way is best?

There are three things to look at with each method, technical aspect, time, and budget.

DIY

Technical Aspect

Building your own website will require skills in several areas, including themes, plugins, and possibly coding.

Time

Each website builder will require a different level of skills necessary to set up the site and keep it maintained and running smoothly.

Budget

Starts at a lower cost per year for domain and hosting; $50-$100 per year

Custom Website Designer

Technical Aspect

A web designer does all the heavy lifting and sets up the site with their knowledge base.

Time

Meet with the designer to share your vision.

Budget

The initial cost of a website can be several thousand dollars, and additional development and maintenance would add to the price.

You may be asking yourself, what if I don’t have the skills, time, or budget to get a website up and running.

Is there another way?

Wild Ink Pages

As a book marketer myself, I have worked with authors and understand the frustrations of website development for creatives.

We help you build your website for FREE or create your own with our simple, easy-to-learn website creator.

Start your FREE trial: Wild Ink Pages Trial

We would love to hear from you what features you found most helpful in our website creator!

That’s why we started Wild Ink Pages.

"}}},"text__post":{"content":{"data":{"expression":"

Are you ready to take steps to set up your author website?

How do you approach this monumental task? Writing your book is one thing, but websites can be downright frightening. Do you attempt it yourself? Hire a professional? Which way is best?

There are three things to look at with each method, technical aspect, time, and budget.

DIY

Technical Aspect

Building your own website will require skills in several areas, including themes, plugins, and possibly coding.

Time

Each website builder will require a different level of skills necessary to set up the site and keep it maintained and running smoothly.

Budget

Starts at a lower cost per year for the website editor, domain, and hosting; $80-$200 per year.

Custom Website Designer

Technical Aspect

A web designer does all the heavy lifting and sets up the site with their knowledge base.

Time

Meet with the designer to share your vision.

Budget

The initial cost of a website can be several thousand dollars, and additional development and maintenance would add to the price.

You may be asking yourself, what if I don’t have the skills, time, or budget to get a website up and running. There is another option.

Wild Ink Pages

As a book marketer myself, I have worked with authors and understand the frustrations of website development for creatives. That's why we started Wild Ink Pages. Create your own with our simple, easy-to-learn website creator. Start your FREE trial: Wild Ink Pages Trial

","value":"

Are you ready to take steps to set up your author website?

How do you approach this monumental task? Writing your book is one thing, but websites can be downright frightening. Do you attempt it yourself? Hire a professional? Which way is best?

There are three things to look at with each method, technical aspect, time, and budget.

DIY

Technical Aspect

Building your own website will require skills in several areas, including themes, plugins, and possibly coding.

Time

Each website builder will require a different level of skills necessary to set up the site and keep it maintained and running smoothly.

Budget

Starts at a lower cost per year for the website editor, domain, and hosting; $80-$200 per year.

Custom Website Designer

Technical Aspect

A web designer does all the heavy lifting and sets up the site with their knowledge base.

Time

Meet with the designer to share your vision.

Budget

The initial cost of a website can be several thousand dollars, and additional development and maintenance would add to the price.

You may be asking yourself, what if I don’t have the skills, time, or budget to get a website up and running. There is another option.

Wild Ink Pages

"}}}}},"meta":{"createdDate":"2024-09-10T21:04:59.841Z","editedDate":"2024-09-15T18:25:47.735Z"}},"li_L8ZiYPY9NK":{"components":{"ids":["heading","image","link","text","heading__title","text__post","image__cover_image"],"items":{"heading":{"content":{"data":{"expression":"Save your Energy with a Themed Content Calendar","value":"Save your Energy with a Themed Content Calendar"}}},"heading__title":{"content":{"data":{"expression":"Save your Energy with a Themed Content Calendar","value":"Save your Energy with a Themed Content Calendar"}}},"image":{"height":{"data":{"expression":800,"value":800}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FEditorial-Calendar-Bustle-1_jpg__1024%C3%97574__1723864093924.jpg?alt=media&token=0e34de7f-3d0d-42ff-a163-dd81119cf108","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FEditorial-Calendar-Bustle-1_jpg__1024%C3%97574__1723864093924.jpg?alt=media&token=0e34de7f-3d0d-42ff-a163-dd81119cf108"}},"width":{"data":{"expression":792,"value":792}}},"image__cover_image":{"height":{"data":{"expression":574,"value":574}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FEditorial-Calendar-Bustle-1_1723864159334.webp?alt=media&token=15dba9a6-5dab-4a04-b426-72c820860e09","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FEditorial-Calendar-Bustle-1_1723864159334.webp?alt=media&token=15dba9a6-5dab-4a04-b426-72c820860e09"}},"width":{"data":{"expression":1024,"value":1024}}},"link":{"url":{"data":{"expression":"/post/{{slugify(current_item.components.items.heading.content.data.value)}}","value":"/post/save-your-energy-with-a-themed-content-calendar"}}},"text":{"content":{"data":{"expression":"

As an artist, sharing your work with the world can feel overwhelming and confusing. You know your readers love to engage with you and your work but knowing what to share and when is a challenge.

Which is why you’re now staring blankly at the screen in front of you, hoping inspiration will strike as you prepare to write your weekly tweets / blog post / newsletter / telegram using 2 book codes and the caesar cipher. But you just spent hours writing and revising your novel. Your creative juices are petering out. Bad news: the Muse has left the building.

This is exactly why you need a content calendar.

What is a content calendar?

An content calendar is the game plan for what you will share on with your audience. It’s an incredibly important marketing tool. Using one is how you can remain consistent for your readers.

Before a book launch by any big name author, their marketing team will create an intricate content calendar. It blocks out what and when any type of content will be shared to each of their channels a.k.a. website, blog, social media, newsletter, and more.

But it doesn’t need to be complex. You can create your own themed content calendar to keep in touch with your regular readers and engage new readers.

How do you use it?

There are two key pieces to your themed content calendar.

Simplified Calendar

The first is a simplified calendar that marks out the topics you’ll cover on different channels on your timeline. This is a device commonly used by magazines to plan their content. For example, check out Bustle and Entrepreneur:

$\"\"$

Notice how basic it is? It’s just a quick breakdown of the main topics that will be covered over the course of the year. Magazines will organize an entire issue around a single topic, and then fill the magazine with content that digs into the nuances of that theme.

Detailed Schedule

After you’ve got your overview setup, you can start in on the second piece. This is a spreadsheet that allows you a more detailed breakdown. I like to include the following:

Pub Date
Title (Basic summary of content)
Channel (Where it’s published: newsletter, blog post, instagram, etc.)
Supported On (After it’s published on a main channel, where are you repurposing content?)
Deadline
Link

THIS is your efficiency expert.

One hour of mapping your content strategy saves you hours of time later. But you need a plan.

As with every marketing project you do, always start with this question: What’s the point? Or to be more specific: How does this help me build my brand or sell more books? This prevents you from taking on unhelpful guest blogging or killing yourself over bland social media posts.

$\"editorial$

1/ Brainstorm Subtopics: Taking your theme for the month, make a list of 3-5 related subtopics. These are the topics that you will focus your content around.

2/ Plan Long Form Content: Plan the major pieces for the month based on those subtopics. Your email newsletters, blog posts, and/or videos take the most time to create because they tend to be long form. Consider these the tentpoles of your editorial calendar.

Let’s say you’re writing a newsletter and vlogging monthly. Use those to support one another. Highlight your newest video in the newsletter to draw new viewers. Add the major pieces to your editorial calendar.

3/ Supported On: Now, you’ve put effort into those major pieces. And you want the world to see your work, right? So, choose the social media accounts you will support them on. Your goal is to convert your social media followers into also being newsletter, blog, or video subscribers.

Repurpose content from longer pieces by grabbing quotes, images, and blurbs that your followers can engage with. You aren’t spamming them with “Watch my latest video.” You’re giving them a teaser to hook them in. And of course, always include a link to that content so they can take action.

In your calendar, add which networks you will support those main pieces on with repurposed content.

4/ Other Social Posts: Social media is all about engagement. It’s conversations, likes, and shares. Looking back at your 3-5 subtopics from step 1, come up with a few ideas for tweets, images, and posts. What are other thoughts you have about those topics? How do they influence your writing? Reading?

Not every social media post needs to be relevant to your theme for the month. But using the theme should help you to save time in coming up with ideas, so you don’t have to depend on that flighty muse.

PRO TIP: Write and schedule most of your social at the beginning of the week using a service like Buffer or Hootsuite.

5/ Save Those Links: Once your content is live, add the link to the calendar. I recommend at least capturing the link to blog posts and videos. At some point in the future, you may want to dig up a link to share or repurpose again. Don’t dig through your archives trying to remember when it was published. By containing those important links here, you’ll always be able to find them fast.

How do I make my own content calendar?

Start with this template spreadsheet and make it your own. It’s easy to get in the weeds, adding all sorts of new columns. But try to keep it pretty simple to start with. Make your editorial calendar work for you instead of making work for you.

At the end of the day, you want more time to build incredible stories. Don’t waste your valuable time on directionless social media. Use your content calendar to plan ahead, prevent stress, and reduce the time you spend on marketing. Setting time aside just for this is the best way to efficiently create interesting and engaging content. Which is exactly how you can use marketing to build a stronger relationship between you, your readers, and your potential readers.

","value":"

As an artist, sharing your work with the world can feel overwhelming and confusing. You know your readers love to engage with you and your work but knowing what to share and when is a challenge.

This is exactly why you need a content calendar.

What is a content calendar?

An content calendar is the game plan for what you will share on with your audience. It’s an incredibly important marketing tool. Using one is how you can remain consistent for your readers.

But it doesn’t need to be complex. You can create your own themed content calendar to keep in touch with your regular readers and engage new readers.

How do you use it?

There are two key pieces to your themed content calendar.

Simplified Calendar

$\"\"$

Detailed Schedule

After you’ve got your overview setup, you can start in on the second piece. This is a spreadsheet that allows you a more detailed breakdown. I like to include the following:

Pub Date
Title (Basic summary of content)
Channel (Where it’s published: newsletter, blog post, instagram, etc.)
Supported On (After it’s published on a main channel, where are you repurposing content?)
Deadline
Link

THIS is your efficiency expert.

One hour of mapping your content strategy saves you hours of time later. But you need a plan.

$\"editorial$

1/ Brainstorm Subtopics: Taking your theme for the month, make a list of 3-5 related subtopics. These are the topics that you will focus your content around.

In your calendar, add which networks you will support those main pieces on with repurposed content.

PRO TIP: Write and schedule most of your social at the beginning of the week using a service like Buffer or Hootsuite.

How do I make my own content calendar?

"}}},"text__post":{"content":{"data":{"expression":"

As an artist, sharing your work with the world can feel overwhelming and confusing. You know your readers love to engage with you and your work but knowing what to share and when is a challenge.

This is exactly why you need a content calendar.

What is a content calendar?

An content calendar is the game plan for what you will share on with your audience. It’s an incredibly important marketing tool. Using one is how you can remain consistent for your readers.

But it doesn’t need to be complex. You can create your own themed content calendar to keep in touch with your regular readers and engage new readers.

How do you use it?

There are two key pieces to your themed content calendar.

Simplified Calendar

$\"\"$

Detailed Schedule

After you’ve got your overview setup, you can start in on the second piece. This is a spreadsheet that allows you a more detailed breakdown. I like to include the following:

Pub Date
Title (Basic summary of content)
Channel (Where it’s published: newsletter, blog post, instagram, etc.)
Supported On (After it’s published on a main channel, where are you repurposing content?)
Deadline
Link

THIS is your efficiency expert.

One hour of mapping your content strategy saves you hours of time later. But you need a plan.

$\"editorial$

1/ Brainstorm Subtopics: Taking your theme for the month, make a list of 3-5 related subtopics. These are the topics that you will focus your content around.

In your calendar, add which networks you will support those main pieces on with repurposed content.

PRO TIP: Write and schedule most of your social at the beginning of the week using a service like Buffer or Hootsuite.

How do I make my own content calendar?

","value":"

As an artist, sharing your work with the world can feel overwhelming and confusing. You know your readers love to engage with you and your work but knowing what to share and when is a challenge.

This is exactly why you need a content calendar.

What is a content calendar?

An content calendar is the game plan for what you will share on with your audience. It’s an incredibly important marketing tool. Using one is how you can remain consistent for your readers.

But it doesn’t need to be complex. You can create your own themed content calendar to keep in touch with your regular readers and engage new readers.

How do you use it?

There are two key pieces to your themed content calendar.

Simplified Calendar

$\"\"$

Detailed Schedule

After you’ve got your overview setup, you can start in on the second piece. This is a spreadsheet that allows you a more detailed breakdown. I like to include the following:

Pub Date
Title (Basic summary of content)
Channel (Where it’s published: newsletter, blog post, instagram, etc.)
Supported On (After it’s published on a main channel, where are you repurposing content?)
Deadline
Link

THIS is your efficiency expert.

One hour of mapping your content strategy saves you hours of time later. But you need a plan.

$\"editorial$

1/ Brainstorm Subtopics: Taking your theme for the month, make a list of 3-5 related subtopics. These are the topics that you will focus your content around.

In your calendar, add which networks you will support those main pieces on with repurposed content.

PRO TIP: Write and schedule most of your social at the beginning of the week using a service like Buffer or Hootsuite.

How do I make my own content calendar?

"}}}}},"meta":{"createdDate":"2024-08-12T20:30:26.297Z","editedDate":"2024-09-15T03:46:42.423Z"}},"li_MAgph6LpCj":{"components":{"ids":["date","heading","image","image__contributor","image__contributor_books","link","text","text__contributor","text__contributor_books","image__featured","heading__title","text__post","date__published"],"items":{"date":{"date":{"data":{"expression":"2020-04-01T17:00:00.000Z","value":"2020-04-01T17:00:00.000Z"}}},"date__published":{"date":{"data":{"expression":"2023-05-08T17:00:00.000Z","value":"2023-05-08T17:00:00.000Z"}}},"heading":{"content":{"data":{"expression":"How to Delight Kids & Teachers with a Creative Writing Workshop","value":"How to Delight Kids & Teachers with a Creative Writing Workshop"}}},"heading__title":{"content":{"data":{"expression":"How to Delight Kids & Teachers with a Creative Writing Workshop","value":"How to Delight Kids & Teachers with a Creative Writing Workshop"}}},"image":{"height":{"data":{"expression":657,"value":657}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FIMG_4828-e1539643020913_1718901724097.webp?alt=media&token=fa0668c4-64ab-479b-a764-b2c4c4c82b90","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FIMG_4828-e1539643020913_1718901724097.webp?alt=media&token=fa0668c4-64ab-479b-a764-b2c4c4c82b90"}},"width":{"data":{"expression":876,"value":876}}},"image__contributor":{"height":{"data":{"expression":1024,"value":1024}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FIMG_3891_1718901822708.webp?alt=media&token=1ed482b9-98b2-4678-a427-aa9fe711b466","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FIMG_3891_1718901822708.webp?alt=media&token=1ed482b9-98b2-4678-a427-aa9fe711b466"}},"width":{"data":{"expression":768,"value":768}}},"image__contributor_books":{"height":{"data":{"expression":553,"value":553}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FIMG_7492_1718901817527.webp?alt=media&token=0cde9f08-ba40-4656-81f3-db1b21fac6e2","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FIMG_7492_1718901817527.webp?alt=media&token=0cde9f08-ba40-4656-81f3-db1b21fac6e2"}},"width":{"data":{"expression":540,"value":540}}},"image__featured":{"height":{"data":{"expression":657,"value":657}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FIMG_4828-e1539643020913_1718901724097.webp?alt=media&token=fa0668c4-64ab-479b-a764-b2c4c4c82b90","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FIMG_4828-e1539643020913_1718901724097.webp?alt=media&token=fa0668c4-64ab-479b-a764-b2c4c4c82b90"}},"width":{"data":{"expression":876,"value":876}}},"link":{"url":{"data":{"expression":"/post/{{slugify(current_item.components.items.heading.content.data.value)}}","value":"/post/how-to-delight-kids-teachers-with-a-creative-writing-workshop"}}},"text":{"content":{"data":{"expression":"

School visits are one of the greatest joys and stresses of being a children’s book author. It’s exciting to meet the kids who love and inspire your stories, but creating an engaging visit can be a challenge.

In today’s article, author Mina Witteman shares one of her most successful workshops for school visits. Learn how she encourages and captivates middle-grade students through teaching them story writing basics. Design your own school visits inspired by this peek into Mina’s workshop.

The Dance to a Book

After seven middle grade novels, a Little Golden book and some forty short stories, seeing my work in print still elates me and intimidates me. I’m elated because there is nothing more fulfilling than holding your book in your hands. Intimidated because it’s when the marketing dance starts. And my, that is a hard one to master! It makes the foxtrot seem like child’s play.

These days, mastering that dance seems essential for a book to succeed. Some of us are lucky to have publicists, others have guidance from their publishing houses, but most of us are on our own. I’d love to share one of my school visit formats with you.

Dancing into Schools

Most schools won’t assign more than 55 minutes for author visits. That is ample time to do a reading and a Q&A, but I enjoy a more active visit. Since I am also a certified teacher of creative writing, I combine my skills and offer writing classes for grades 4 and up.

I designed this class for a middle grade audience and tie them to my book(s) or to themes in the book. I have a four-book adventurous middle grade series that touches on a myriad of topics, from refugees to plastic pollution to friendship to family to different cultures to modern-day pirates. Often, I also confer with teachers about their needs and wishes with regard to the school’s curriculum.

$\"\"$

The Steps

Once I have a theme, I anchor it in my workshop. The design is always the same, though I make sure I can easily vary it in length by adding or leaving out steps, and by shortening or lengthening the time for each step. All the children need is a few sheets of paper and a pencil.

Step 1: Introduction – 5 to 10 minutes

After a brief introduction of myself and my books, I read a scene from the book that ties into the workshop’s theme. I always try to find a scene that has both the theme and, in whatever way, a personal memory woven into it. I use that personal memory to show that writers often use personal memories in their novels, be it the actual experience (a scene’s action) or the emotion of a memory. Using personal experiences will make it easier for the children to kickstart their story. I also explain that writing stories takes time, that we will only get to draft our story. They can finish it in their own time.

Step 2: Protagonist – 5 to 10 minutes

The children divide the paper into two columns, one titled GOOD, the other NOT SO GOOD. I explain that interesting characters are never perfect: they have good traits (patient, timely, helpful) and not so good traits (impatience, sloppy, quick to quit). I always assure them that a less good trait can sometimes come in very handy, like with my protagonist Boreas who is impetuous, but because of that, he rescues a refugee from drowning. The children write down three in each column.

Step 3: Conflict – 5 to 10 minutes

After a short introduction of conflict (problem) and why every story needs one, I ask them about Little Red Riding Hood and what her problem is (the wolf!). What happens when we take the wolf out of the story? Right… boring! The children, alone or in groups of four, think up four new problems for Little Red Riding Hood: a tiny problem, a slightly bigger problem, a huge problem, and a catastrophic problem. Then I ask two or three children or groups to share these new problems with the class.

Step 4: Show Don’t Tell – 5 to 10 minutes

To demonstrate this idea, I write down the sentence: Anna was scared. Then, I invite a few children to show how being scared looks like. What is he/she doing? Look at his/her face. The children write down a quick description of Anna without mentioning the word ‘scared’, no more than one sentence. I invite a few children to read their sentence, and we discuss which ones work best.

$\"\"$

Step 5: Senses – 5 to 10 minutes

Name the five senses. Let the children think of a place for their story and describe it in no more than five sentences, using three senses. I ask a few children to read aloud, and we briefly discuss the senses used.

Step 6: The Four-Paragraph Story – remaining time

This is where the real work starts. I ask the children to divide a blank page horizontally in two and again in two, so they’ll end up with four parts. I give one assignment per paragraph and assure the children that it’s okay if they haven’t finished the assignment before we move on to the next paragraph. It’s a draft, and they’ll have plenty of time to finish the story later.

Here are the paragraph instructions:

Paragraph 1: In this first part, they’ll write something about the place where their story is set. I remind them to use some of the five senses. At the end of this part, they introduce their protagonist.

Paragraph 2: Something happens that disrupts the peace of the first paragraph. A problem arises. The protagonist runs into someone, finds something, or sees something. I remind them of Little Red Riding Hood’s problems.

Paragraph 3: A new, possibly scary situation arises. The protagonist searches for solutions, alone or with others, to restore the peace. I remind the children that characters have good and not so good traits. Does the protagonist have a trait that he or she can use to solve the problem?

Paragraph 4: Describe how the protagonist solves the problem. Try to round up the story by, for instance, ending at the same place the story started. The protagonist has changed because of what happened, he or she is wiser, has gained insight, made new friends.

I end the class by encouraging the children to finish and perfect the story at a later date, urging them to make it no longer than a page and a half. They can smooth out paragraph transitions, correct spelling and grammar, add illustrations, and, finally, read each other’s stories for feedback.

One of the greatest joys of these school visits is when the teacher, once the children have their final versions written and illustrated, bundles the stories into a book and sends me copy. Over the years, I have collected an impressive library of these anthologies and I always take a few with me to a school visit. Even the most reluctant reader/writer finds inspiration in these enchanting examples.

$\"\"$

Check out just a few of Mina’s books: El Nido de Mia (Spanish) and Boreas en de Vijftien Vrienden (Dutch). Find her on Twitter, Instagram, Facebook, and her website.

","value":"

The Dance to a Book

Dancing into Schools

$\"\"$

The Steps

Step 1: Introduction – 5 to 10 minutes

Step 2: Protagonist – 5 to 10 minutes

Step 3: Conflict – 5 to 10 minutes

Step 4: Show Don’t Tell – 5 to 10 minutes

$\"\"$

Step 5: Senses – 5 to 10 minutes

Step 6: The Four-Paragraph Story – remaining time

Here are the paragraph instructions:

$\"\"$

Check out just a few of Mina’s books: El Nido de Mia (Spanish) and Boreas en de Vijftien Vrienden (Dutch). Find her on Twitter, Instagram, Facebook, and her website.

"}}},"text__contributor":{"content":{"data":{"expression":"

Mina Witteman writes in English and in Dutch. She has published a Little Golden Book, seven middle grade novels, and over forty short stories in the Netherlands. The Boreas series tells the story of twelve-year-old Boreas, who circumnavigates the world with his parents on a sailboat. The series, of which the fourth book just came out, is lauded by readers, teachers and librarians alike.

Mina teaches creative writing and mentors published and pre-published writers. She is an active volunteer for the Society of Children’s Book Writers and Illustrators in the United States and Europe and currently holds the position of International Published Authors’ Coordinator. She is the Program Associate for Children and Young Adult for the Bay Area Book Festival. Mina lives in Berkeley, California.

","value":"

"}}},"text__contributor_books":{"content":{"data":{"expression":"

Check out just a few of Mina’s books: El Nido de Mia (Spanish) and Boreas en de Vijftien Vrienden (Dutch). Find her on Twitter, Instagram, Facebook, and her website.

","value":"

Check out just a few of Mina’s books: El Nido de Mia (Spanish) and Boreas en de Vijftien Vrienden (Dutch). Find her on Twitter, Instagram, Facebook, and her website.

"}}},"text__post":{"content":{"data":{"expression":"

The Dance to a Book

Dancing into Schools

$\"\"$

The Steps

Step 1: Introduction – 5 to 10 minutes

Step 2: Protagonist – 5 to 10 minutes

Step 3: Conflict – 5 to 10 minutes

Step 4: Show Don’t Tell – 5 to 10 minutes

$\"\"$

Step 5: Senses – 5 to 10 minutes

Step 6: The Four-Paragraph Story – remaining time

Here are the paragraph instructions:

$\"\"$

Check out just a few of Mina’s books: El Nido de Mia (Spanish) and Boreas en de Vijftien Vrienden (Dutch). Find her on Twitter, Instagram, Facebook, and her website.

","value":"

The Dance to a Book

Dancing into Schools

$\"\"$

The Steps

Step 1: Introduction – 5 to 10 minutes

Step 2: Protagonist – 5 to 10 minutes

Step 3: Conflict – 5 to 10 minutes

Step 4: Show Don’t Tell – 5 to 10 minutes

$\"\"$

Step 5: Senses – 5 to 10 minutes

Step 6: The Four-Paragraph Story – remaining time

Here are the paragraph instructions:

$\"\"$

Check out just a few of Mina’s books: El Nido de Mia (Spanish) and Boreas en de Vijftien Vrienden (Dutch). Find her on Twitter, Instagram, Facebook, and her website.

"}}}}},"meta":{"createdDate":"2024-06-20T16:35:02.487Z","editedDate":"2024-09-13T20:10:13.886Z"}},"li_PqKsCxripp":{"components":{"ids":["heading","image","link","text","heading__title","text__post","date__published"],"items":{"date__published":{"date":{"data":{"expression":"2020-04-03T17:00:00.000Z","value":"2020-04-03T17:00:00.000Z"}}},"heading":{"content":{"data":{"expression":"Do You Believe in [Reader] Soulmates?","value":"Do You Believe in [Reader] Soulmates?"}}},"heading__title":{"content":{"data":{"expression":"Do You Believe in [Reader] Soulmates?","value":"Do You Believe in [Reader] Soulmates?"}}},"image":{"height":{"data":{"expression":1024,"value":1024}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FMy-Reader-Soulmate-Leigh-Bardugo_1723865354209.webp?alt=media&token=9bd5db96-a165-4207-af41-1a656dc93e44","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FMy-Reader-Soulmate-Leigh-Bardugo_1723865354209.webp?alt=media&token=9bd5db96-a165-4207-af41-1a656dc93e44"}},"width":{"data":{"expression":724,"value":724}}},"link":{"url":{"data":{"expression":"/post/{{slugify(current_item.components.items.heading.content.data.value)}}","value":"/post/do-you-believe-in-reader-soulmates"}}},"text":{"content":{"data":{"expression":"

Damn right you do.

In the marketing world, we throw around lots of jargon about our ‘target customer.’ Always looking to hone in more accurately on that perfect human who will buy all our products.

Welp, it’s a little different in the book world, but the idea is similar.

Disclaimer: We’re not excluding anyone from reading your books.

You’re not searching for an Ideal Reader who is a total stereotype. You’re not looking for the one and only reader. Of course, your book is going to be read by thousands of humans who have very little in common.

But, when you try to target everyone, you end up reaching no one.

Which is why I want you to find your Reader Soulmate.

They are the reader who wipes away tears after an emotional scene and clutches your book to their chest, feeling as if you’ve touched their soul. They cite your book in their Top 5 (because no one has just 1 favorite book). They give you a 5 star review and gush to their friends.

You’ll have other readers who really really enjoyed your book. Readers who get that warm and fuzzy feeling when your main character sweeps her love off their feet. Don’t worry: we’re not ignoring them.

Why do you want a Reader Soulmate?

Avoid the banal.

Imagine for a moment: you’re writing a letter to your entire extended family: GamGam, Pops, your cousin Denise’s 3 kids whose names you forgot… What are you going to write about?

The letter will probably be a bit of an overview of what’s going on in your life. You’ll skim the surface on your southwest roadtrip, your current manuscript, everyone’s health, and the job that’s paying the bills right now.

What if instead, you were writing just to Pops, with whom you share a passion for mystery novels and hiking. How would that change the letter’s content? You no longer need to fill it with generic things to appeal to everyone. Rather, you can speak directly to him about your shared interests, memories, and wins.

That, my friend, is why you want to find your Reader Soulmate.

When you’re blogging, crafting the latest newsletter, the content of your website, and social media, write it to your soulmate.

But I want everyone to like me! What about everybody else?

Remember how your book works: Some people will treasure it forever. Others will enjoy it as an excellent escape and beautiful story. Your newsletter, website, social, and blog are the same. Your soulmate will feel like you’re speaking directly to them. Others will just enjoy it! You still win.

Okay fine. So how do I find my soulmate?

Over time, you’ll have the opportunity to build a huge audience and survey them to create a highly accurate profile. However in the beginning, there’s a bit of educated guesswork. The profile will continually shift as you continue to write and communicate with them.

So, for now… Just like the characters in your books, you create your soulmate! (Kind of.)

Demographics

First, think about who is the most common reader of the books in your category and genre. List out their gender, age, location, and income.

Reminder: The more specific details you can include, the easier it will be for you to visualise your Reader Soulmate.

Picture This

After you have the basic demographics sorted, find a photo that represents them. Pinterest is a great place to find photos for this purpose. (It’s also a great place to get lost down the rabbit hole for an hour. So keep yourself in line, and set a timer for 15 mins) Look for photos that particularly display the character and personality of your RS.

Here are a few examples:

$\"\"$

Got it? Now, pin that lover right above your desk. Give them a name. When it’s time to write your newsletter each month, look at that photo and write it like a personal letter to them.

Psychographics:

So, now that you’ve knocked out the basics, let’s get to the really interesting bit: psychographics. We’re talking behaviors, attitudes, aspirations…

Psychographics are important because you could drive up to Ann Arbor, Michigan and find several Mary Janes, age 40-55, making $45k/year who are married with 2.5 kids. But just because they have the same name, location, income, and age doesn’t mean that they are anything alike. One might be a total soccer mom, another is obsessed with yoga and matcha tea, yet another plays in a punk rock band every Saturday.

To figure out which of those Mary Janes is your Reader Soulmate, we will ask questions that will help us get to know her better.

Number of books they read per year:
Where do they buy their books:
Who are their favorite authors?
A quote that represents them:
Where do they hangout IRL?
Where do they hangout on social media?
What do they want from their favorite authors?

See it in action!

Check out this example reader soulmate based on Leigh Bardugo‘s readers.

$\"\"$

Ready to make your own? Download the Reader Soulmate worksheet.

Your Reader Soulmate can be your muse. Once you’ve found them, you can share your inspiration, behind the scenes, challenges, and successes. By knowing your audience, you can be your authentic self and win their love and loyalty.

","value":"

Damn right you do.

In the marketing world, we throw around lots of jargon about our ‘target customer.’ Always looking to hone in more accurately on that perfect human who will buy all our products.

Welp, it’s a little different in the book world, but the idea is similar.

Disclaimer: We’re not excluding anyone from reading your books.

But, when you try to target everyone, you end up reaching no one.

Which is why I want you to find your Reader Soulmate.

Why do you want a Reader Soulmate?

Avoid the banal.

Imagine for a moment: you’re writing a letter to your entire extended family: GamGam, Pops, your cousin Denise’s 3 kids whose names you forgot… What are you going to write about?

That, my friend, is why you want to find your Reader Soulmate.

When you’re blogging, crafting the latest newsletter, the content of your website, and social media, write it to your soulmate.

But I want everyone to like me! What about everybody else?

Okay fine. So how do I find my soulmate?

So, for now… Just like the characters in your books, you create your soulmate! (Kind of.)

Demographics

First, think about who is the most common reader of the books in your category and genre. List out their gender, age, location, and income.

Reminder: The more specific details you can include, the easier it will be for you to visualise your Reader Soulmate.

Picture This

Here are a few examples:

$\"\"$

Got it? Now, pin that lover right above your desk. Give them a name. When it’s time to write your newsletter each month, look at that photo and write it like a personal letter to them.

Psychographics:

So, now that you’ve knocked out the basics, let’s get to the really interesting bit: psychographics. We’re talking behaviors, attitudes, aspirations…

To figure out which of those Mary Janes is your Reader Soulmate, we will ask questions that will help us get to know her better.

Number of books they read per year:
Where do they buy their books:
Who are their favorite authors?
A quote that represents them:
Where do they hangout IRL?
Where do they hangout on social media?
What do they want from their favorite authors?

See it in action!

Check out this example reader soulmate based on Leigh Bardugo‘s readers.

$\"\"$

Ready to make your own? Download the Reader Soulmate worksheet.

"}}},"text__post":{"content":{"data":{"expression":"

Damn right you do.

In the marketing world, we throw around lots of jargon about our ‘target customer.’ Always looking to hone in more accurately on that perfect human who will buy all our products.

Welp, it’s a little different in the book world, but the idea is similar.

Disclaimer: We’re not excluding anyone from reading your books.

But, when you try to target everyone, you end up reaching no one.

Which is why I want you to find your Reader Soulmate.

Why do you want a Reader Soulmate?

Avoid the banal.

Imagine for a moment: you’re writing a letter to your entire extended family: GamGam, Pops, your cousin Denise’s 3 kids whose names you forgot… What are you going to write about?

That, my friend, is why you want to find your Reader Soulmate.

When you’re blogging, crafting the latest newsletter, the content of your website, and social media, write it to your soulmate.

But I want everyone to like me! What about everybody else?

Okay fine. So how do I find my soulmate?

So, for now… Just like the characters in your books, you create your soulmate! (Kind of.)

Demographics

First, think about who is the most common reader of the books in your category and genre. List out their gender, age, location, and income.

Reminder: The more specific details you can include, the easier it will be for you to visualise your Reader Soulmate.

Picture This

Here are a few examples:

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Got it? Now, pin that lover right above your desk. Give them a name. When it’s time to write your newsletter each month, look at that photo and write it like a personal letter to them.

Psychographics:

So, now that you’ve knocked out the basics, let’s get to the really interesting bit: psychographics. We’re talking behaviors, attitudes, aspirations…

To figure out which of those Mary Janes is your Reader Soulmate, we will ask questions that will help us get to know her better.

Number of books they read per year:
Where do they buy their books:
Who are their favorite authors?
A quote that represents them:
Where do they hangout IRL?
Where do they hangout on social media?
What do they want from their favorite authors?

See it in action!

Check out this example reader soulmate based on Leigh Bardugo‘s readers.

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Ready to make your own? Download the Reader Soulmate worksheet.

","value":"

Damn right you do.

In the marketing world, we throw around lots of jargon about our ‘target customer.’ Always looking to hone in more accurately on that perfect human who will buy all our products.

Welp, it’s a little different in the book world, but the idea is similar.

Disclaimer: We’re not excluding anyone from reading your books.

But, when you try to target everyone, you end up reaching no one.

Which is why I want you to find your Reader Soulmate.

Why do you want a Reader Soulmate?

Avoid the banal.

Imagine for a moment: you’re writing a letter to your entire extended family: GamGam, Pops, your cousin Denise’s 3 kids whose names you forgot… What are you going to write about?

That, my friend, is why you want to find your Reader Soulmate.

When you’re blogging, crafting the latest newsletter, the content of your website, and social media, write it to your soulmate.

But I want everyone to like me! What about everybody else?

Okay fine. So how do I find my soulmate?

So, for now… Just like the characters in your books, you create your soulmate! (Kind of.)

Demographics

First, think about who is the most common reader of the books in your category and genre. List out their gender, age, location, and income.

Reminder: The more specific details you can include, the easier it will be for you to visualise your Reader Soulmate.

Picture This

Here are a few examples:

$\"\"$

Got it? Now, pin that lover right above your desk. Give them a name. When it’s time to write your newsletter each month, look at that photo and write it like a personal letter to them.

Psychographics:

So, now that you’ve knocked out the basics, let’s get to the really interesting bit: psychographics. We’re talking behaviors, attitudes, aspirations…

To figure out which of those Mary Janes is your Reader Soulmate, we will ask questions that will help us get to know her better.

Number of books they read per year:
Where do they buy their books:
Who are their favorite authors?
A quote that represents them:
Where do they hangout IRL?
Where do they hangout on social media?
What do they want from their favorite authors?

See it in action!

Check out this example reader soulmate based on Leigh Bardugo‘s readers.

$\"\"$

Ready to make your own? Download the Reader Soulmate worksheet.

"}}}}},"meta":{"createdDate":"2024-08-14T21:21:04.077Z","editedDate":"2024-09-15T03:44:48.418Z"}},"li_Sy5H3ss9n9":{"components":{"ids":["date__published","heading","link","text","text__post","heading__title"],"items":{"date__published":{"date":{"data":{"expression":"2024-09-10T19:00:00.000Z","value":"2024-09-10T19:00:00.000Z"}}},"heading":{"content":{"data":{"expression":"Creating Effective Social Media Posts for Your Books","value":"Creating Effective Social Media Posts for Your Books"}}},"heading__title":{"content":{"data":{"expression":"Creating Effective Social Media Posts for Your Books","value":"Creating Effective Social Media Posts for Your Books"}}},"link":{"url":{"data":{"expression":"/post/{{slugify(current_item.components.items.heading__title.content.data.value)}}","value":"/post/creating-effective-social-media-posts-for-your-books"}}},"text":{"content":{"data":{"expression":"

Social media can be a fun, creative way to engage with readers, network with peers, and market your books. When you interact with others on social media, you want to create posts that stand out and make people want to comment and/or share the post.

Growing your social media follower count can be exciting and useful. However, the number of followers you have is less important than how many people regularly interact with your posts. Focus on creating engaging content so that people are excited to follow you both on and off social media.

As you build your online friendships, you’ll be able to convert followers to fans by inviting them off of social media to engage with your other valuable content via more direct, reliable communication like email.

The 5 Keys to Great Social Media Posts

1) Audience

The most important part of any social media post is your audience. Who are you talking to? Who do you want to be talking to?

Social media networks are central hubs for various communities. As an author, you’ll seek out both readers and publishing industry peers in these communities. Each community talks about different topics, digs deep into major issues, and celebrates each other’s successes.

With each social media network, you’ll want to find the communities you want to be a part of and then create content that they love. On some networks, you may just chat with your fellow authors and illustrators. On others, you’ll interact with both peers and readers.

It’s vital to know who you are talking to on social media because you want to create posts that they will engage with.

If you only share content about you and your book without considering whether other people will care about it, you’ll find social media to be a rather lonely place. You don’t want to be standing outside the party watching everyone have fun without you.

Don’t expect them to instantly find you charming and fall in love with your social media posts. Kickstart those relationships by taking the time to engage with them first. Get to know what your peers and readers enjoy to gather ideas for your own posts. Follow your peers and reader influencers. Show them support by commenting and sharing their posts. As you create these relationships, you are expanding the number of people you can potentially reach when your book comes out.

2) Purpose

Always start with your goal. Before you begin a tweet or post, you want a clear purpose for why you are going to post.

Is it to offer valuable resources to your peers? To excite readers before your book release?

The time you spend on social media should be focused on two main goals: First, building and maintaining relationships with your peers, book influencers, other industry professionals, and readers. Second, creating social media posts that inform, educate, or entertain your followers so that they want to share that awesome post with their followers… thus growing your audience.

Even posts that are intended to simply make someone laugh about a funny thing that happened to you while writing your story have a purpose: To entertain a very specific audience.

To avoid wasting a few hours on content that doesn’t add value to your online presence, make sure every post has a purpose. Your overall purpose is to create interesting, shareable content that will drive followers to be interested in getting more great content from you, which will lead them to your books.

Don’t throw up a picture of a sunset, caption it beautiful, and call it a day. I mean, of course you can. However, you need to have a clear understanding of how that post achieves your overall goal.

Your post could simply be an exercise in creativity. That can be reason enough to create it. But by being clear with yourself about what the purpose is before you post it, you can better judge its success.

3) Content

Social media is an art form. It takes creativity, experimentation, and knowing your audience to create great posts that followers will love and share. But, it’s also a science. You can’t just throw random or boring content online and assume people will be inspired to buy your books.

You need to pay attention to what content your audience likes and why. This is the content they will interact with, comment on, and share with others. Make your content valuable to your readers and peers.

Content that provides value to your audience typically falls into one of these three categories: educational, informative, and/or entertaining.

3) Content (CONTINUED)

The text should speak directly to your audience. You will spend some time talking about yourself and your book, but you also want to cater to their interests and engage them around the topics they enjoy.

Try to keep most of those topics closely related to your stories or brand. Everything you post shows a different aspect of you and therefore of your author brand. The more you can create a few central themes to your content, the easier it will be to build up an audience. They will be able to look at your content and see that the type of value you provide lines up with the content they want.

To build trust, you want to spend 80% of your time adding value to the community through engaging with others and 20% on talking about your book.

Here are some types of content you could use to educate, inform, and/or entertain your audience:

Share the behind-the-scenes of your life as a writer. This includes your writing process, passion for books, and inspiration for your stories.
Share interesting research that came up while you were writing your story.
Share deleted or altered scenes to show them more of the story than what’s in the book.
Show yourself. Include occasional photos of you engaging in the professional book world. This not only shows agents, editors, awards committees, etc that you are a serious author and/or illustrator, it also shows your audience what your job is like. Are you a teacher or speaker? Use photos taken at your workshops or events to show how you engage with your audience.
Share useful book-related news about the industry with your peers.
Any time you post a photo, share the story behind the picture. How did the image inspire you? Your caption can be directly related to the image or not. It can be one sentence or a couple of paragraphs. Just think of your followers. Will they look at the image and immediately understand why you posted it? How can you make your intent clearer?
Take a look at other writers, illustrators, and entertainers who share your interests and follow them. Pay attention to what they are posting and how they post it. What do you like about it? What does it inspire you to post about?
Engage your followers by asking a question. Gather their opinions and ideas. You can solicit ideas for what to call the ice cream shop in your latest story or even ask them where you should go on your book tour.

Finally, some posts should contain a call-to-action (CTA). This is a statement or question that is designed to get an immediate response. On social media, this is often a question. “Has anyone else experienced…?” “What should I do about…?” But, it can also be an invitation for the reader to click a link, answer a poll, or do any other task. It’s a fantastic tool for encouraging readers to engage at a higher level than just clicking “like.”

4) Images

The best performing social media posts contain images. This is because in a long, continuous news feed, images can stand out more so that we pause to view them.

Posts with images receive more engagement than text posts. According to Buffer, tweets with images receive 150% more retweets than tweets without images.

Additionally, images help us to better remember the content of the post.

“When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later.”

- Dr. John J. Medina, a developmental molecular biologist, author of Brain Rules

Looking at the hierarchy of posts types:

Video > Animated Image (gifs) > Image > Link > Text posts

Video outperforms all other types of content. Moving images grab your attention. Static images are tried and true content. When posting links, the website typically pulls up a preview image to help it stand out. Text posts without images tend to get the least amount of engagement, usually because they don’t stand out in your newsfeed.

So, you want to incorporate images, gifs, or videos into more of your posts in order to help your audience see them easily and encourage them to share the content.

5) Hashtags

Hashtags can be a very useful tool for finding and connecting with your communities online. They allow you to easily find people with your shared interests.

On Twitter, you can use specific hashtags to participate in conversations with communities of writers, illustrators, publishing professionals, and readers. On Instagram, your series of hashtags on a post can identify the content for potential followers.

With those and other social media networks, hashtags make your content inherently searchable. If readers are looking for content about #YAfantasy2019 they can search through that tag. Hashtags can help the social media network’s algorithm to tailor an individual’s newsfeed to better suit their tastes.

5) Hashtags (CONTINUED)

When trying to figure out which hashtags to use to engage with readers, first take a look at the hashtags used by the authors and/or illustrators of books in your category and genre. You want to use ones that are relevant to the photo and caption but are also relevant to the community who will be interested in that post. They are already actively engaging with those readers, so you can learn from them.

Since one of social media’s main uses is to connect with others in your community, you can also use hashtags to network and make friends. You can find members of organizations like the Society of Children’s Book Writers and Illustrators (#scbwi), Romance Writers of America (RWA), or Mystery Writers of America (MWA). You can engage through shared projects or goals like #Inktober for illustrators or #NaNoWriMo for writers.

How many hashtags should you use? That depends on which social media network you are using. Twitter and Facebook work best with only 1-3 hashtags. Studies show that Instagram posts with 11 or more hashtags get the best engagement.

Choosing the right hashtags depends on your goal and your audience. Try to stay away from one word hashtags that are too generic and don’t add to the content of the post. For example, “My #book is on #sale now!” doesn’t help us to better find your post or see how it fits into our interests. Book and sale are too generic of terms in this case.

More specific hashtags make your content easier to search. They also tell the audience more information about the content. When you’re only using 1-3 hashtags, you want to use the most specific ones you can. For example, you might tag a tweet #PBchat to talk to other picture book writers and illustrators.

However, when you’re using multiple hashtags—like with Instagram or Pinterest—you want to include a mix of tags. Start with 2-3 popular, more generic hashtags. Then, add more specific hashtags that hone in on your community and audience. For example:

Generic: #chicago #booklove #bibliomania #authorlife #writersofig #authorsofig #writelife #iloveya #writerlife #writerscommunity #writers #authorsofinstagram
More Specific: #mglit #mgfantasy #magicalrealism #yalit #yacontemporary #yaevent #booknerd
Very Specific: #andersonsbookshop #chicagokidlit #novel19s #grishaverse

","value":"

The 5 Keys to Great Social Media Posts

1) Audience

The most important part of any social media post is your audience. Who are you talking to? Who do you want to be talking to?

It’s vital to know who you are talking to on social media because you want to create posts that they will engage with.

2) Purpose

Always start with your goal. Before you begin a tweet or post, you want a clear purpose for why you are going to post.

Is it to offer valuable resources to your peers? To excite readers before your book release?

Even posts that are intended to simply make someone laugh about a funny thing that happened to you while writing your story have a purpose: To entertain a very specific audience.

3) Content

Content that provides value to your audience typically falls into one of these three categories: educational, informative, and/or entertaining.

3) Content (CONTINUED)

To build trust, you want to spend 80% of your time adding value to the community through engaging with others and 20% on talking about your book.

Here are some types of content you could use to educate, inform, and/or entertain your audience:

Share the behind-the-scenes of your life as a writer. This includes your writing process, passion for books, and inspiration for your stories.
Share interesting research that came up while you were writing your story.
Share deleted or altered scenes to show them more of the story than what’s in the book.
Show yourself. Include occasional photos of you engaging in the professional book world. This not only shows agents, editors, awards committees, etc that you are a serious author and/or illustrator, it also shows your audience what your job is like. Are you a teacher or speaker? Use photos taken at your workshops or events to show how you engage with your audience.
Share useful book-related news about the industry with your peers.
Any time you post a photo, share the story behind the picture. How did the image inspire you? Your caption can be directly related to the image or not. It can be one sentence or a couple of paragraphs. Just think of your followers. Will they look at the image and immediately understand why you posted it? How can you make your intent clearer?
Take a look at other writers, illustrators, and entertainers who share your interests and follow them. Pay attention to what they are posting and how they post it. What do you like about it? What does it inspire you to post about?
Engage your followers by asking a question. Gather their opinions and ideas. You can solicit ideas for what to call the ice cream shop in your latest story or even ask them where you should go on your book tour.

4) Images

The best performing social media posts contain images. This is because in a long, continuous news feed, images can stand out more so that we pause to view them.

Posts with images receive more engagement than text posts. According to Buffer, tweets with images receive 150% more retweets than tweets without images.

Additionally, images help us to better remember the content of the post.

- Dr. John J. Medina, a developmental molecular biologist, author of Brain Rules

Looking at the hierarchy of posts types:

Video > Animated Image (gifs) > Image > Link > Text posts

So, you want to incorporate images, gifs, or videos into more of your posts in order to help your audience see them easily and encourage them to share the content.

5) Hashtags

Hashtags can be a very useful tool for finding and connecting with your communities online. They allow you to easily find people with your shared interests.

5) Hashtags (CONTINUED)

Generic: #chicago #booklove #bibliomania #authorlife #writersofig #authorsofig #writelife #iloveya #writerlife #writerscommunity #writers #authorsofinstagram
More Specific: #mglit #mgfantasy #magicalrealism #yalit #yacontemporary #yaevent #booknerd
Very Specific: #andersonsbookshop #chicagokidlit #novel19s #grishaverse

"}}},"text__post":{"content":{"data":{"expression":"

The 5 Keys to Great Social Media Posts

1) Audience

The most important part of any social media post is your audience. Who are you talking to? Who do you want to be talking to?

It’s vital to know who you are talking to on social media because you want to create posts that they will engage with.

2) Purpose

Always start with your goal. Before you begin a tweet or post, you want a clear purpose for why you are going to post.

Is it to offer valuable resources to your peers? To excite readers before your book release?

Even posts that are intended to simply make someone laugh about a funny thing that happened to you while writing your story have a purpose: To entertain a very specific audience.

3) Content

Content that provides value to your audience typically falls into one of these three categories: educational, informative, and/or entertaining.

3) Content

To build trust, you want to spend 80% of your time adding value to the community through engaging with others and 20% on talking about your book.

Here are some types of content you could use to educate, inform, and/or entertain your audience:

Share the behind-the-scenes of your life as a writer. This includes your writing process, passion for books, and inspiration for your stories.
Share interesting research that came up while you were writing your story.
Share deleted or altered scenes to show them more of the story than what’s in the book.
Show yourself. Include occasional photos of you engaging in the professional book world. This not only shows agents, editors, awards committees, etc that you are a serious author and/or illustrator, it also shows your audience what your job is like. Are you a teacher or speaker? Use photos taken at your workshops or events to show how you engage with your audience.
Share useful book-related news about the industry with your peers.
Any time you post a photo, share the story behind the picture. How did the image inspire you? Your caption can be directly related to the image or not. It can be one sentence or a couple of paragraphs. Just think of your followers. Will they look at the image and immediately understand why you posted it? How can you make your intent clearer?
Take a look at other writers, illustrators, and entertainers who share your interests and follow them. Pay attention to what they are posting and how they post it. What do you like about it? What does it inspire you to post about?
Engage your followers by asking a question. Gather their opinions and ideas. You can solicit ideas for what to call the ice cream shop in your latest story or even ask them where you should go on your book tour.

4) Images

The best performing social media posts contain images. This is because in a long, continuous news feed, images can stand out more so that we pause to view them.

Posts with images receive more engagement than text posts. According to Buffer, tweets with images receive 150% more retweets than tweets without images.

Additionally, images help us to better remember the content of the post.

Looking at the hierarchy of posts types:

Video > Animated Image (gifs) > Image > Link > Text posts

So, you want to incorporate images, gifs, or videos into more of your posts in order to help your audience see them easily and encourage them to share the content.

5) Hashtags

Hashtags can be a very useful tool for finding and connecting with your communities online. They allow you to easily find people with your shared interests.

Generic: #chicago #booklove #bibliomania #authorlife #writersofig #authorsofig #writelife #iloveya #writerlife #writerscommunity #writers #authorsofinstagram
More Specific: #mglit #mgfantasy #magicalrealism #yalit #yacontemporary #yaevent #booknerd
Very Specific: #andersonsbookshop #chicagokidlit #novel19s #grishaverse

","value":"

The 5 Keys to Great Social Media Posts

1) Audience

The most important part of any social media post is your audience. Who are you talking to? Who do you want to be talking to?

It’s vital to know who you are talking to on social media because you want to create posts that they will engage with.

2) Purpose

Always start with your goal. Before you begin a tweet or post, you want a clear purpose for why you are going to post.

Is it to offer valuable resources to your peers? To excite readers before your book release?

Even posts that are intended to simply make someone laugh about a funny thing that happened to you while writing your story have a purpose: To entertain a very specific audience.

3) Content

Content that provides value to your audience typically falls into one of these three categories: educational, informative, and/or entertaining.

3) Content

To build trust, you want to spend 80% of your time adding value to the community through engaging with others and 20% on talking about your book.

Here are some types of content you could use to educate, inform, and/or entertain your audience:

Share the behind-the-scenes of your life as a writer. This includes your writing process, passion for books, and inspiration for your stories.
Share interesting research that came up while you were writing your story.
Share deleted or altered scenes to show them more of the story than what’s in the book.
Show yourself. Include occasional photos of you engaging in the professional book world. This not only shows agents, editors, awards committees, etc that you are a serious author and/or illustrator, it also shows your audience what your job is like. Are you a teacher or speaker? Use photos taken at your workshops or events to show how you engage with your audience.
Share useful book-related news about the industry with your peers.
Any time you post a photo, share the story behind the picture. How did the image inspire you? Your caption can be directly related to the image or not. It can be one sentence or a couple of paragraphs. Just think of your followers. Will they look at the image and immediately understand why you posted it? How can you make your intent clearer?
Take a look at other writers, illustrators, and entertainers who share your interests and follow them. Pay attention to what they are posting and how they post it. What do you like about it? What does it inspire you to post about?
Engage your followers by asking a question. Gather their opinions and ideas. You can solicit ideas for what to call the ice cream shop in your latest story or even ask them where you should go on your book tour.

4) Images

The best performing social media posts contain images. This is because in a long, continuous news feed, images can stand out more so that we pause to view them.

Posts with images receive more engagement than text posts. According to Buffer, tweets with images receive 150% more retweets than tweets without images.

Additionally, images help us to better remember the content of the post.

Looking at the hierarchy of posts types:

Video > Animated Image (gifs) > Image > Link > Text posts

So, you want to incorporate images, gifs, or videos into more of your posts in order to help your audience see them easily and encourage them to share the content.

5) Hashtags

Hashtags can be a very useful tool for finding and connecting with your communities online. They allow you to easily find people with your shared interests.

Generic: #chicago #booklove #bibliomania #authorlife #writersofig #authorsofig #writelife #iloveya #writerlife #writerscommunity #writers #authorsofinstagram
More Specific: #mglit #mgfantasy #magicalrealism #yalit #yacontemporary #yaevent #booknerd
Very Specific: #andersonsbookshop #chicagokidlit #novel19s #grishaverse

"}}}}},"meta":{"createdDate":"2024-09-10T20:36:45.438Z","editedDate":"2024-09-15T03:43:57.907Z"}},"li_VxB37NhZrB":{"components":{"ids":["heading","image","link","text","date__published","text__post","heading__title","image__featured"],"items":{"date__published":{"date":{"data":{"expression":"2022-02-03T17:00:00.000Z","value":"2022-02-03T17:00:00.000Z"}}},"heading":{"content":{"data":{"expression":"Let’s Talk About [Email] Consent","value":"Let’s Talk About [Email] Consent"}}},"heading__title":{"content":{"data":{"expression":"Let’s Talk About [Email] Consent","value":"Let’s Talk About [Email] Consent"}}},"image":{"height":{"data":{"expression":117,"value":117}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2Fsally-field-like-me_1723865537098.webp?alt=media&token=e446460b-29e0-47da-a883-c86def8b8ec5","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2Fsally-field-like-me_1723865537098.webp?alt=media&token=e446460b-29e0-47da-a883-c86def8b8ec5"}},"width":{"data":{"expression":163,"value":163}}},"image__featured":{"height":{"data":{"expression":500,"value":500}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2F3_1726448118430.jpg?alt=media&token=bce36d76-f4ec-4c7c-a4bd-cd7fdc0c210a","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2F3_1726448118430.jpg?alt=media&token=bce36d76-f4ec-4c7c-a4bd-cd7fdc0c210a"}},"width":{"data":{"expression":500,"value":500}}},"link":{"url":{"data":{"expression":"/post/{{slugify(current_item.components.items.heading.content.data.value)}}","value":"/post/lets-talk-about-email-consent"}}},"text":{"content":{"data":{"expression":"

Did you notice a swarm of “We’ve updated our Terms of Service” emails in your inbox last month? What the hey, amirite?

Some really cool legislation came into effect in the European Union called GDPR. You don’t really need to know the ins and outs of it. GDPR only affects businesses whose customers include citizens of the European Union. However, you should still be following the the core virtues of the legislation.

GDPR is all about the consent of gathering and sharing information.

And consent is just damn good manners.

As an author with a strong sense of morals, you’ll find that following it is logical, easy, and makes you feel good.

1/ ASK your readers to sign up for your newsletter list.

Build trust right from the get-go. When they sign up willingly, they are actually telling you 1) that you have something they want and 2) they trust you.

Isn’t it amazing to think that someone out there wants to hear from you?

$\"\"$

Start all your relationships with your subscribers with this permission. From the very beginning, you are building trust. Trust leads to loyalty. Loyal fans will stick with you, even if the 4th book kinda sucked or you write slower than George R.R. Martin.

2/ Get to know your subscribers.

Gathering information about your followers is not intrinsically bad. In fact, it’s really helpful to have the right kind of information. So what should you get from them?

Here’s what you need: An email address.

No seriously, at the most basic level, this is your primary objective. If they give you their email, you can let them know when your next book comes out, tell them about sales, and… you can create a relationship through email to create and maintain their loyalty.

But more information can be amazingly useful! What else could you collect?

First Name – Personalized emails get more eyeballs. The moment you see your name anywhere, you’re drawn to it.
Location – If you travel for book events, you might want to offer to email them when you’re in town. Even if they love you, your readers might miss that one short note in your lovely newsletter about visiting Milwaukee next month. If you know they’re in the area, you can personally(ish) invite them!
Interests – Beyond reading your incredible books, what are they interested in? Do you have a following of wannabe writers? Do they want to peek behind the curtain to read cut scenes from earlier drafts at or do they only want the canon? Would they like to hear about your in person book events or just online ones?

There is a lot of information you can collect from your readers that can help you to write more directly to them. The better you know them, the stronger relationship you can create. However, make sure you build up their trust a little before you start asking for extra info. Start with the basics like their name and email and give them time to get to know you a little better. Later, you can survey them to learn more like their interests.

That said, don’t collect unnecessary information. Unless you plan to email every single individual on your list on their birthday, you don’t need to know it.

3/ Unsubscribes are permanent (but they aren’t bad!)

First of all, an unsubscribe is final. If someone unsubscribes from your list you may not re-add them without their explicit permission.

But, don’t worry about your unsubscribe rate! People will unsubscribe.

The best way to look at unsubscribes is that the people leaving your email list are not your true fans. They aren’t likely to keep opening your emails, buy your books, or attend your events. For whatever reason, they signed up and realized that you’re not for them. That’s okay.

You’re paying for every email address on your list (via the pricing tiers of your email service provider). When they remove themselves from the list, they’re really just saving space another reader who is interested and invested in your books.

When to pay attention: Are your click rates low, and unsubscribes high? If you feel like too many people are either not reading (opening) your emails, not clicking on your CTAs (calls-to-action), or are unsubscribing, take some time to improve your newsletter. Read how with Guidelines for a Badass Author Email.

4/ Don’t rent, buy, or even accept for free any email lists.

Have you ever signed up to receive a newsletter or discount from say Sassy’s Sassafras Tea Emporium, and then received spam emails from random other business like HulaHoops4All and Coconut, Inc. for the next couple of weeks? It’s so irritating! You consented to correspondence with Sassy’s Sassafras—not any of these other companies! Not only do you now distrust all of these other businesses, you also distrust Sassy’s. They sold you out by selling your info to others.

Which leads to…

5/ Don’t share your fans’ information and email addresses.

Who owns that information? You? Eh. No.

Any information that you have collected about your fans and followers doesn’t really belong to you. By giving you their information—whether it is their email address or an opinion on what to name your next character—they have given you permission to use that information to better serve them. Not to share with anyone else, including other authors or businesses (not even your critique partners!).

In the end, you just need to respect your subscribers. Treat them like the friends they are. When you build a feeling of trust, they become the amazingly loyal readers who write 5 star reviews and gush about you to their cousin’s neighbor’s great aunt.

","value":"

Did you notice a swarm of “We’ve updated our Terms of Service” emails in your inbox last month? What the hey, amirite?

GDPR is all about the consent of gathering and sharing information.

And consent is just damn good manners.

As an author with a strong sense of morals, you’ll find that following it is logical, easy, and makes you feel good.

1/ ASK your readers to sign up for your newsletter list.

Build trust right from the get-go. When they sign up willingly, they are actually telling you 1) that you have something they want and 2) they trust you.

Isn’t it amazing to think that someone out there wants to hear from you?

$\"\"$

2/ Get to know your subscribers.

Gathering information about your followers is not intrinsically bad. In fact, it’s really helpful to have the right kind of information. So what should you get from them?

Here’s what you need: An email address.

But more information can be amazingly useful! What else could you collect?

First Name – Personalized emails get more eyeballs. The moment you see your name anywhere, you’re drawn to it.
Location – If you travel for book events, you might want to offer to email them when you’re in town. Even if they love you, your readers might miss that one short note in your lovely newsletter about visiting Milwaukee next month. If you know they’re in the area, you can personally(ish) invite them!
Interests – Beyond reading your incredible books, what are they interested in? Do you have a following of wannabe writers? Do they want to peek behind the curtain to read cut scenes from earlier drafts at or do they only want the canon? Would they like to hear about your in person book events or just online ones?

That said, don’t collect unnecessary information. Unless you plan to email every single individual on your list on their birthday, you don’t need to know it.

3/ Unsubscribes are permanent (but they aren’t bad!)

First of all, an unsubscribe is final. If someone unsubscribes from your list you may not re-add them without their explicit permission.

But, don’t worry about your unsubscribe rate! People will unsubscribe.

4/ Don’t rent, buy, or even accept for free any email lists.

Which leads to…

5/ Don’t share your fans’ information and email addresses.

Who owns that information? You? Eh. No.

"}}},"text__post":{"content":{"data":{"expression":"

Did you notice a swarm of “We’ve updated our Terms of Service” emails in your inbox last month? What the hey, amirite?

GDPR is all about the consent of gathering and sharing information.

And consent is just damn good manners.

As an author with a strong sense of morals, you’ll find that following it is logical, easy, and makes you feel good.

1/ ASK your readers to sign up for your newsletter list.

Build trust right from the get-go. When they sign up willingly, they are actually telling you 1) that you have something they want and 2) they trust you.

Isn’t it amazing to think that someone out there wants to hear from you?

$\"\"$

2/ Get to know your subscribers.

Gathering information about your followers is not intrinsically bad. In fact, it’s really helpful to have the right kind of information. So what should you get from them?

Here’s what you need: An email address.

But more information can be amazingly useful! What else could you collect?

First Name – Personalized emails get more eyeballs. The moment you see your name anywhere, you’re drawn to it.
Location – If you travel for book events, you might want to offer to email them when you’re in town. Even if they love you, your readers might miss that one short note in your lovely newsletter about visiting Milwaukee next month. If you know they’re in the area, you can personally(ish) invite them!
Interests – Beyond reading your incredible books, what are they interested in? Do you have a following of wannabe writers? Do they want to peek behind the curtain to read cut scenes from earlier drafts at or do they only want the canon? Would they like to hear about your in person book events or just online ones?

That said, don’t collect unnecessary information. Unless you plan to email every single individual on your list on their birthday, you don’t need to know it.

3/ Unsubscribes are permanent (but they aren’t bad!)

First of all, an unsubscribe is final. If someone unsubscribes from your list you may not re-add them without their explicit permission.

But, don’t worry about your unsubscribe rate! People will unsubscribe.

4/ Don’t rent, buy, or even accept for free any email lists.

Which leads to…

5/ Don’t share your fans’ information and email addresses.

Who owns that information? You? Eh. No.

","value":"

Did you notice a swarm of “We’ve updated our Terms of Service” emails in your inbox last month? What the hey, amirite?

GDPR is all about the consent of gathering and sharing information.

And consent is just damn good manners.

As an author with a strong sense of morals, you’ll find that following it is logical, easy, and makes you feel good.

1/ ASK your readers to sign up for your newsletter list.

Build trust right from the get-go. When they sign up willingly, they are actually telling you 1) that you have something they want and 2) they trust you.

Isn’t it amazing to think that someone out there wants to hear from you?

$\"\"$

2/ Get to know your subscribers.

Gathering information about your followers is not intrinsically bad. In fact, it’s really helpful to have the right kind of information. So what should you get from them?

Here’s what you need: An email address.

But more information can be amazingly useful! What else could you collect?

First Name – Personalized emails get more eyeballs. The moment you see your name anywhere, you’re drawn to it.
Location – If you travel for book events, you might want to offer to email them when you’re in town. Even if they love you, your readers might miss that one short note in your lovely newsletter about visiting Milwaukee next month. If you know they’re in the area, you can personally(ish) invite them!
Interests – Beyond reading your incredible books, what are they interested in? Do you have a following of wannabe writers? Do they want to peek behind the curtain to read cut scenes from earlier drafts at or do they only want the canon? Would they like to hear about your in person book events or just online ones?

That said, don’t collect unnecessary information. Unless you plan to email every single individual on your list on their birthday, you don’t need to know it.

3/ Unsubscribes are permanent (but they aren’t bad!)

First of all, an unsubscribe is final. If someone unsubscribes from your list you may not re-add them without their explicit permission.

But, don’t worry about your unsubscribe rate! People will unsubscribe.

4/ Don’t rent, buy, or even accept for free any email lists.

Which leads to…

5/ Don’t share your fans’ information and email addresses.

Who owns that information? You? Eh. No.

"}}}}},"meta":{"createdDate":"2024-08-14T21:32:26.507Z","editedDate":"2024-09-16T00:55:19.200Z"}},"li_gFRtv5iB9b":{"components":{"ids":["date__published","heading","link","text","text__post","heading__title","image__featured"],"items":{"date__published":{"date":{"data":{"expression":"2024-05-10T17:00:00.000Z","value":"2024-05-10T17:00:00.000Z"}}},"heading":{"content":{"data":{"expression":"How to Get Started with Book Publicity: A Step-by-Step Guide to Securing Media Coverage","value":"How to Get Started with Book Publicity: A Step-by-Step Guide to Securing Media Coverage"}}},"heading__title":{"content":{"data":{"expression":"How to Get Started with Book Publicity: A Step-by-Step Guide to Securing Media Coverage","value":"How to Get Started with Book Publicity: A Step-by-Step Guide to Securing Media Coverage"}}},"image__featured":{"height":{"data":{"expression":500,"value":500}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2F1_1726377366910.jpg?alt=media&token=986df646-4997-44f7-a090-b0f541167c10","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2F1_1726377366910.jpg?alt=media&token=986df646-4997-44f7-a090-b0f541167c10"}},"width":{"data":{"expression":500,"value":500}}},"link":{"url":{"data":{"expression":"/post/{{slugify(current_item.components.items.heading__title.content.data.value)}}","value":"/post/how-to-get-started-with-book-publicity-a-stepbystep-guide-to-securing-media-coverage"}}},"text":{"content":{"data":{"expression":"

God, I’d love to get featured on the Today Show and HuffPo, and NYTimes. Wouldn’t anyone? To have you and your book gushed over, sending tens of thousands of new readers to the bookstores.

How does anyone get that kind of coverage?

Sure, the rare random person might skip the line and get featured somewhere big. But the reality is that most authors’ names will never grace the pages of the NYTimes. You don’t need to in order to get glowing interviews that bring in new readers.

Let’s talk strategy.

Get Big by First Getting Small

The journey to national media coverage often starts in your own backyard. Local and niche media are your first stepping stones. Not only are they easier to access, but they also provide the credibility and buzz that larger outlets look for when considering who to feature.

Building a solid foundation of smaller press hits creates a track record that makes you more appealing to bigger media outlets. It shows that you’re newsworthy and that your story resonates with an audience.

What They Need

First, the editors and producers need to hear about you and your book. Do you just hope and pray that they stumble across you on the shelves at The Strand?

Hell no.

Any media outlet looks to fill at least three needs:

- Is it timely?

Does your book tie into something happening right now? Whether it’s a holiday, a trending topic, or a current event, timing is everything. Your pitch should make it clear why your story needs to be told right now.

- Is it relevant?

Relevance means your book has to matter to their audience. If you’re pitching to a local news outlet, what about your story will resonate with people in that community? For niche blogs or magazines, how does your book fit into the conversations they’re already having?

- Is it special?

What sets your book or your personal story apart from others? It could be your unique background, the process you went through to write your book, or even a quirky character that stands out. Your pitch should highlight what makes you different.

Meet Your Local Editors

Local media is always on the hunt for new stories. Guess what? By just being an awesome author and local, you become a story. Local news loves to showcase those hometown heroes who are striving and ‘making it.’

How do they hear about you? It starts with building relationships. Engage with local journalists on social media, attend community events, and become a known entity in your local literary scene. When the time comes to pitch your story, they’ll recognize your name, making it easier for your pitch to stand out.

Pitch Perfect

Crafting the perfect pitch is an art form. Your pitch should be concise, compelling, and tailored to the outlet you’re targeting. Start with a hook—a compelling sentence that grabs attention and makes the reader want to learn more. Follow with a brief overview of your book and why it’s a great fit for their audience.

Make sure to personalize your pitch. Mention previous articles or segments that align with your story, showing that you’ve done your research and aren’t just mass-emailing every journalist you can find. And don’t forget to include a clear call to action: do you want an interview, a review, or something else? Be specific about what you’re asking for.

Leverage Your Small Wins

Once you’ve secured some local or niche media coverage, leverage it. Share those articles, interviews, and reviews on your social media, in your newsletters, and on your website. This not only boosts your credibility with your audience but also with bigger media outlets who might be more willing to take a chance on you if they see others already have.

Keep in mind, publicity is a marathon, not a sprint. Building relationships, getting your name out there, and climbing the media ladder takes time. But with persistence and strategy, your small wins can snowball into the kind of coverage that dreams are made of.

Keep the Momentum Going

Getting one piece of media coverage isn’t the end—it’s the beginning. Each interview or article is a new opportunity to share your story, connect with readers, and build momentum. After each press hit, evaluate what worked and what didn’t. Refine your pitch, update your media list, and keep reaching out.

Stay engaged with the journalists and producers who cover you. Share their work, send them a thank you note, and keep them updated on your progress. You want to be top of mind when they’re looking for their next story.

Remember, every bit of coverage counts. Whether it’s a blog post from a local book club or a segment on the evening news, each one adds to your credibility and brings you one step closer to that dream feature on the Today Show.

","value":"

God, I’d love to get featured on the Today Show and HuffPo, and NYTimes. Wouldn’t anyone? To have you and your book gushed over, sending tens of thousands of new readers to the bookstores.

How does anyone get that kind of coverage?

Let’s talk strategy.

Get Big by First Getting Small

What They Need

First, the editors and producers need to hear about you and your book. Do you just hope and pray that they stumble across you on the shelves at The Strand?

Hell no.

Any media outlet looks to fill at least three needs:

- Is it timely?

- Is it relevant?

- Is it special?

Meet Your Local Editors

Pitch Perfect

Leverage Your Small Wins

Keep the Momentum Going

"}}},"text__post":{"content":{"data":{"expression":"

God, I’d love to get featured on the Today Show and HuffPo, and NYTimes. Wouldn’t anyone? To have you and your book gushed over, sending tens of thousands of new readers to the bookstores.

How does anyone get that kind of coverage?

Let’s talk strategy.

Get Big by First Getting Small

What They Need

First, the editors and producers need to hear about you and your book. Do you just hope and pray that they stumble across you on the shelves at The Strand?

Hell no.

Any media outlet looks to fill at least three needs:

Is it timely? \n
- Does your book tie into something happening right now? Whether it’s a holiday, a trending topic, or a current event, timing is everything. Your pitch should make it clear why your story needs to be told right now.
\n
Is it relevant? \n
- Relevance means your book has to matter to their audience. If you’re pitching to a local news outlet, what about your story will resonate with people in that community? For niche blogs or magazines, how does your book fit into the conversations they’re already having?
\n
Is it special? \n
- What sets your book or your personal story apart from others? It could be your unique background, the process you went through to write your book, or even a quirky character that stands out. Your pitch should highlight what makes you different.
\n

Meet Your Local Editors

Pitch Perfect

Leverage Your Small Wins

Keep the Momentum Going

","value":"

God, I’d love to get featured on the Today Show and HuffPo, and NYTimes. Wouldn’t anyone? To have you and your book gushed over, sending tens of thousands of new readers to the bookstores.

How does anyone get that kind of coverage?

Let’s talk strategy.

Get Big by First Getting Small

What They Need

First, the editors and producers need to hear about you and your book. Do you just hope and pray that they stumble across you on the shelves at The Strand?

Hell no.

Any media outlet looks to fill at least three needs:

Is it timely? \n
- Does your book tie into something happening right now? Whether it’s a holiday, a trending topic, or a current event, timing is everything. Your pitch should make it clear why your story needs to be told right now.
\n
Is it relevant? \n
- Relevance means your book has to matter to their audience. If you’re pitching to a local news outlet, what about your story will resonate with people in that community? For niche blogs or magazines, how does your book fit into the conversations they’re already having?
\n
Is it special? \n
- What sets your book or your personal story apart from others? It could be your unique background, the process you went through to write your book, or even a quirky character that stands out. Your pitch should highlight what makes you different.
\n

Meet Your Local Editors

Pitch Perfect

Leverage Your Small Wins

Keep the Momentum Going

"}}}}},"meta":{"createdDate":"2024-09-10T21:20:35.727Z","editedDate":"2024-09-15T05:16:07.763Z"}},"li_gbsFGgRxR5":{"components":{"ids":["date","date__published","heading","heading__title","image","image__featured","link","text","text__post"],"items":{"date":{"date":{"data":{"expression":"2020-05-05T17:00:00.000Z","value":"2020-05-05T17:00:00.000Z"}}},"date__published":{"date":{"data":{"expression":"2024-08-13T17:00:00.000Z","value":"2024-08-13T17:00:00.000Z"}}},"heading":{"content":{"data":{"expression":"The Marketing Guide for Children’s Book Authors","value":"The Marketing Guide for Children’s Book Authors"}}},"heading__title":{"content":{"data":{"expression":"The Marketing Guide for Children’s Book Authors","value":"The Marketing Guide for Children’s Book Authors"}}},"image":{"height":{"data":{"expression":450,"value":450}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FWoman-Bookstore-White-Orange-Olive-Stand-scaled-p3ydrh7ygmbbo9a5ccf4ic8kxhhcgbvg2f4yrtzlds_1718899836390.webp?alt=media&token=fc8a514b-3aa2-484c-bb72-a3bddab88e75","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2FWoman-Bookstore-White-Orange-Olive-Stand-scaled-p3ydrh7ygmbbo9a5ccf4ic8kxhhcgbvg2f4yrtzlds_1718899836390.webp?alt=media&token=fc8a514b-3aa2-484c-bb72-a3bddab88e75"}},"width":{"data":{"expression":300,"value":300}}},"image__featured":{"height":{"data":{"expression":500,"value":500}},"url":{"data":{"expression":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2F5_1726377546501.jpg?alt=media&token=556cc271-45fb-493e-87b4-48c07dca7acf","value":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2Fsite_FFLsR7cXsd%2F5_1726377546501.jpg?alt=media&token=556cc271-45fb-493e-87b4-48c07dca7acf"}},"width":{"data":{"expression":500,"value":500}}},"link":{"url":{"data":{"expression":"/post/{{slugify(current_item.components.items.heading.content.data.value)}}","value":"/post/the-marketing-guide-for-childrens-book-authors"}}},"text":{"content":{"data":{"expression":"

After writing 1,000s of words and revising 1,000 times, you’ve done it. You finished your book.

Now what?

When your book is ready to be published, it sinks in. YOU have to sell it!

If you have a publisher, they’ll do some marketing for you. However, your book’s success is dependent on your advocacy as well—even if you’re working with one of the biggest publishers.

If this at all feels familiar, don’t worry, it’s human nature!

It’s easy to fall into the ‘panic and procrastinate’ trap when you feel overwhelmed by book marketing.

Instead, I recommend creating a basic marketing plan that can grow over time. A marketing plan will answer the questions of ‘what should I do and when.’

So how do you make a marketing plan?

$\"rawpixel-679094-unsplash\"$

To start, take a moment to write down the tools and people you already have in your corner. You already have so much working in your favor! Before looking into new tools and marketing channels, you want to first make a plan for what you already have at your disposal. This can include…

Your family, friends, & acquaintances
Your website
Your email list
Your social media profiles

These are the foundation of your marketing plan. After you’ve build your initial marketing, you may turn to new tools and challenges. But first, use what you’ve got!

Let’s look at each of these items and how you will use them in your marketing plan:

Part 1 — Your Family & Friends

This is the very first place to begin. Make a list of the friends and family who may support and celebrate your new role as an author. Be generous! More people will want to support your book than you may expect simply because they love and support you.

Several months before your book is released, you will reach out to all of these family and friends to tell them about your book. Share the process of publishing with them. Many will want to purchase and read your books. Some will even offer to help you spread the word. These are the easiest sales you will ever make!

But none of that can happen unless they know about your story!

Part 2 — Your Acquaintances

Looking beyond your close family and friends, you have an incredible network of people who are interested in books like yours. These acquaintances are not only useful because they might buy our books. They also may have access to audiences of your future readers, which you can use to build your own fanbase.

Make a list of all of the people you know (or people who can connect you to other people) and note whether they might be a Reader, Connector, or Both.

A Reader may simply want to get a copy of your book and engage with you on an author-reader level.

A Connector will help you build your fanbase. They can exponentially grow your fanbase by introducing you to pre-existing audiences.

Through connectors, you can easily engage with complete strangers because your connector invites you into their world. Authors, booksellers, librarians, and teachers have direct access to groups of readers who may be perfect for your book. People who work in the media or have built their own audiences through social media can also share you and your book.

Part 3 — Your Website

Having a digital presence is absolutely necessary and an author website is the best option for your home base online.

It doesn’t need to be overcomplicated or flashy. Rather, its main goal is to help visitors learn more about your books and get in touch with you. It should professionally convey the information your visitors are looking for. That’s it!

Your website is the #1 resource for accurate information about your books. You can share your books through word-of-mouth, social media, and dozens of other marketing channels. But these can be limited! As soon as you grab a reader’s attention through another channel, you can link directly back to your website where they can learn more, be further persuaded, or actually complete their purchase of your books.

Part 4 — Your Email List

Even if you’re not ready to start an author newsletter, you need to collect a list of emails from readers interested in your books.

In our fast-paced lives, it’s easy for us to want your book but get distracted. A LOT of book sales are lost simply because the readers who want the book forgets to buy it.

Emailing people who have expressed interest in your book does a service for them. You are literally helping those readers get the book they already want.

Be prepared to begin collecting names and email addresses as early as 12 months before your book release.

Part 5 — Your Social Media

Social media is not a required book marketing tool. However, most authors have a profile on at least one social media platform. Whether you use it to connect with fellow book lovers or only family and friends, you have an audience of followers who want to know about your creative work!

I recommend limiting yourself to 1-2 social media platforms for marketing your books. In your marketing plan, note which platform(s) you are most excited to engage with. If you actually enjoy using Instagram (or TikTok or Twitter, etc), your are far more likely to use it effectively.

Finally, remember that your marketing will always be in-progress. It’s a creative project that will grow and change as you become comfortable promoting your books.

When we think of book sales, we often think in the 1000s. But all book sales begin with a handful of people, which is why you start small with the tools you already have. Your fanbase will grow over time as you continue to reach new readers and have your books shared to new audiences.

* * * * * * * * * *

Want an easy checklist of what to do for your book marketing? Download my free marketing guide below!

","value":"

After writing 1,000s of words and revising 1,000 times, you’ve done it. You finished your book.

Now what?

When your book is ready to be published, it sinks in. YOU have to sell it!

If you have a publisher, they’ll do some marketing for you. However, your book’s success is dependent on your advocacy as well—even if you’re working with one of the biggest publishers.

If this at all feels familiar, don’t worry, it’s human nature!

It’s easy to fall into the ‘panic and procrastinate’ trap when you feel overwhelmed by book marketing.

Instead, I recommend creating a basic marketing plan that can grow over time. A marketing plan will answer the questions of ‘what should I do and when.’

So how do you make a marketing plan?

$\"rawpixel-679094-unsplash\"$

Your family, friends, & acquaintances
Your website
Your email list
Your social media profiles

These are the foundation of your marketing plan. After you’ve build your initial marketing, you may turn to new tools and challenges. But first, use what you’ve got!

Let’s look at each of these items and how you will use them in your marketing plan:

Part 1 — Your Family & Friends

But none of that can happen unless they know about your story!

Part 2 — Your Acquaintances

Make a list of all of the people you know (or people who can connect you to other people) and note whether they might be a Reader, Connector, or Both.

A Reader may simply want to get a copy of your book and engage with you on an author-reader level.

A Connector will help you build your fanbase. They can exponentially grow your fanbase by introducing you to pre-existing audiences.

Part 3 — Your Website

Having a digital presence is absolutely necessary and an author website is the best option for your home base online.

Part 4 — Your Email List

Even if you’re not ready to start an author newsletter, you need to collect a list of emails from readers interested in your books.

In our fast-paced lives, it’s easy for us to want your book but get distracted. A LOT of book sales are lost simply because the readers who want the book forgets to buy it.

Emailing people who have expressed interest in your book does a service for them. You are literally helping those readers get the book they already want.

Be prepared to begin collecting names and email addresses as early as 12 months before your book release.

Part 5 — Your Social Media

Finally, remember that your marketing will always be in-progress. It’s a creative project that will grow and change as you become comfortable promoting your books.

* * * * * * * * * *

Want an easy checklist of what to do for your book marketing? Download my free marketing guide below!

"}}},"text__post":{"content":{"data":{"expression":"

After writing 1,000s of words and revising 1,000 times, you’ve done it. You finished your book.

Now what?

When your book is ready to be published, it sinks in. YOU have to sell it!

If you have a publisher, they’ll do some marketing for you. However, your book’s success is dependent on your advocacy as well—even if you’re working with one of the biggest publishers.

If this at all feels familiar, don’t worry, it’s human nature!

It’s easy to fall into the ‘panic and procrastinate’ trap when you feel overwhelmed by book marketing.

Instead, I recommend creating a basic marketing plan that can grow over time. A marketing plan will answer the questions of ‘what should I do and when.’

So how do you make a marketing plan?

$\"rawpixel-679094-unsplash\"$

Your family, friends, & acquaintances
Your website
Your email list
Your social media profiles

These are the foundation of your marketing plan. After you’ve build your initial marketing, you may turn to new tools and challenges. But first, use what you’ve got!

Let’s look at each of these items and how you will use them in your marketing plan:

Part 1 — Your Family & Friends

But none of that can happen unless they know about your story!

Part 2 — Your Acquaintances

Make a list of all of the people you know (or people who can connect you to other people) and note whether they might be a Reader, Connector, or Both.

A Reader may simply want to get a copy of your book and engage with you on an author-reader level.

A Connector will help you build your fanbase. They can exponentially grow your fanbase by introducing you to pre-existing audiences.

Part 3 — Your Website

Having a digital presence is absolutely necessary and an author website is the best option for your home base online.

Oh, and don’t forget hashtags! That’s how people will find you, so take a look at what other writers are using and see what works.Instagram Tips

Oh, and don’t forget hashtags! That’s how people will find you, so take a look at what other writers are using and see what works.Instagram Tips

1/ Start with a brainstorm session.

2/ Hook ‘em.

3/ Make it about THEM.

4/ Keep it simple.

5/ Mix it up.

6/ Drive them toward a CTA

7/ Don’t forget the P.S.

1/ Start with a brainstorm session.

2/ Hook ‘em.

3/ Make it about THEM.

4/ Keep it simple.

5/ Mix it up.

6/ Drive them toward a CTA

7/ Don’t forget the P.S.

1/ Start with a brainstorm session.

2/ Hook ‘em.

3/ Make it about THEM.

4/ Keep it simple.

5/ Mix it up.

6/ Drive them toward a CTA

7/ Don’t forget the P.S.

1/ Start with a brainstorm session.

2/ Hook ‘em.

3/ Make it about THEM.

4/ Keep it simple.

5/ Mix it up.

6/ Drive them toward a CTA

7/ Don’t forget the P.S.

1. Craft a Compelling Home Page

2. Showcase Your Books and Illustrations

3. Include an About Page with a Personal Touch

4. Add a Blog to Engage Your Audience

5. Create a Contact Page That Invites Interaction

6. Offer Resources for Parents, Educators, and Librarians

7. Optimize for Mobile Devices

8. Regularly Update Your Content

1. Craft a Compelling Home Page

2. Showcase Your Books and Illustrations

3. Include an About Page with a Personal Touch

4. Add a Blog to Engage Your Audience

5. Create a Contact Page That Invites Interaction

6. Offer Resources for Parents, Educators, and Librarians

7. Optimize for Mobile Devices

8. Regularly Update Your Content

1. Craft a Compelling Home Page

2. Showcase Your Books and Illustrations

3. Include an About Page with a Personal Touch

4. Add a Blog to Engage Your Audience

5. Create a Contact Page That Invites Interaction

6. Offer Resources for Parents, Educators, and Librarians

7. Optimize for Mobile Devices

8. Regularly Update Your Content

1. Craft a Compelling Home Page

2. Showcase Your Books and Illustrations

3. Include an About Page with a Personal Touch

4. Add a Blog to Engage Your Audience

5. Create a Contact Page That Invites Interaction

6. Offer Resources for Parents, Educators, and Librarians

7. Optimize for Mobile Devices

8. Regularly Update Your Content

DIY

Custom Website Designer

Wild Ink Pages

DIY

Custom Website Designer

Wild Ink Pages

DIY

Custom Website Designer

Wild Ink Pages

DIY

Custom Website Designer

Wild Ink Pages

What is a content calendar?

How do you use it?

Simplified Calendar

Detailed Schedule

How do I make my own content calendar?

What is a content calendar?

Oh, and don’t forget hashtags! That’s how people will find you, so take a look at what other writers are using and see what works.

Instagram Tips

Oh, and don’t forget hashtags! That’s how people will find you, so take a look at what other writers are using and see what works.

Instagram Tips

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