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The Marketing Guide for Children’s Book Authors
After writing 1,000s of words and revising 1,000 times, you’ve done it. You finished your book.
Now what?
When your book is ready to be published, it sinks in. YOU have to sell it!
If you have a publisher, they’ll do some marketing for you. However...
How to Delight Kids & Teachers with a Creative Writing Workshop
School visits are one of the greatest joys and stresses of being a children’s book author. It’s exciting to meet the kids who love and inspire your stories, but creating an engaging visit can be a challenge.
In today’s article, author Mina Witteman...
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Master Instagram: Proven Tips for Creating Epic Content That Engages and Grows Your Audience
If you're an author or illustrator looking to up your Instagram game, I've got some tips that will make a big difference. Think of Instagram as your place to show off the behind-the-scenes of your creative world—your love for books, your passion for ...
Guidelines for a Badass Author Newsletter
So you’ve been emailing your readers for a while now, and you feel like that newsletter is just a bit… bland. Every month, you pop open the laptop and just stare at the screen. You get up to fold some laundry and 3 hours later you find yourself...
The Essential Guide to Author Websites for Children's Book Authors and Illustrators
In today’s digital age, an online presence is not just a nice-to-have for children's book authors and illustrators; it’s essential. Your website is often the first place potential readers, parents, educators, and publishers will go to learn more about...
Choosing How to Build Your Website
Are you ready to take steps to set up your author website?
How do you approach this monumental task? Writing your book is one thing, but websites can be downright frightening. Do you attempt it yourself? Hire a professional? Which way is best?
There...
Save your Energy with a Themed Content Calendar
As an artist, sharing your work with the world can feel overwhelming and confusing. You know your readers love to engage with you and your work but knowing what to share and when is a challenge.
Which is why you’re now staring blankly at the...
Do You Believe in [Reader] Soulmates?
Damn right you do.
In the marketing world, we throw around lots of jargon about our ‘target customer.’ Always looking to hone in more accurately on that perfect human who will buy all our products.
Welp, it’s a little different in the book world...
Creating Effective Social Media Posts for Your Books
Social media can be a fun, creative way to engage with readers, network with peers, and market your books. When you interact with others on social media, you want to create posts that stand out and make people want to comment and/or share the post.
...
Let’s Talk About [Email] Consent
Did you notice a swarm of “We’ve updated our Terms of Service” emails in your inbox last month? What the hey, amirite?
Some really cool legislation came into effect in the European Union called GDPR. You don’t really need to know the...
How to Get Started with Book Publicity: A Step-by-Step Guide to Securing Media Coverage
God, I’d love to get featured on the Today Show and HuffPo, and NYTimes. Wouldn’t anyone? To have you and your book gushed over, sending tens of thousands of new readers to the bookstores.
How does anyone get that kind of coverage?
Sure, the rare random...
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6 Steps to Craft SEO-Friendly Blog Titles That Attract Your Target Readers
As an author, you know the power of words. But when it comes to blog post titles, it's not just about creativity—it's about visibility. A well-crafted, SEO-friendly title can be the difference between your post reaching your target audience or getting...
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3 Tips on Analyzing Author Websites
Are you stuck as an author on how to take your website's blank screen and make it convey the message you want? You want to capture your reader's attention but not sure where to start?
I got you.
It's a daunting task. But don't fear. One way to gain ...
Don’t Let Imposter Syndrome Slow You Down
“If my book is really any good, people will read it… right?”
It’s this unspoken belief I hear hovering at the edges of an author’s voice. Fear.
- I wrote a book. Does this mean I’m good enough?
- I have an agent. But am I good enough?
- It sold to a publisher...
What to Feature on Your Author Website When Querying or Preparing to Publish
As an author, your website is one of the most powerful tools in your marketing arsenal—especially before your book is published. While it’s tempting to think you need to wait until your book is out in the world to create a vibrant online presence, the...
Why Authors Need a Lead Magnet (& How to Set One Up)
If you're an author looking to build your readership, a lead magnet is an essential tool. A lead magnet (also known as a "freebie") is a valuable resource you offer in exchange for someone’s email address. It could be a downloadable PDF, a sneak peek...
5 Reasons an Author’s Website is Vital
Are you juggling beta reader feedback, rewrites, and queries, and now you have to think about marketing?
Can't you tell a few friends on social media, and the book takes off to the bestseller list?
If it was only that easy!
An author's website is THE...
Why Authors Need an Email Newsletter
Imagine for a moment that your books sell like cronuts in Brooklyn every time you publish a new title. Readers are flocking to the bookstores. They’re hyping your book everywhere—even before they’ve had the pleasure of cracking it open.
It’s the dream...