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The Marketing Guide for Children’s Book Authors
After writing 1,000s of words and revising 1,000 times, you’ve done it. You finished your book.
Now what?
When your book is ready to be published, it sinks in. YOU have to sell it!
If you have a publisher, they’ll do some marketing for you. However...
How to Delight Kids & Teachers with a Creative Writing Workshop
School visits are one of the greatest joys and stresses of being a children’s book author. It’s exciting to meet the kids who love and inspire your stories, but creating an engaging visit can be a challenge.
In today’s article, author Mina Witteman...
Guidelines for a Badass Author Newsletter
So you’ve been emailing your readers for a while now, and you feel like that newsletter is just a bit… bland. Every month, you pop open the laptop and just stare at the screen. You get up to fold some laundry and 3 hours later you find yourself...
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The Essential Guide to Author Websites for Children's Book Authors and Illustrators
In today’s digital age, an online presence is not just a nice-to-have for children's book authors and illustrators; it’s essential. Your website is often the first place potential readers, parents, educators, and publishers will go to learn more about...
Save your Energy with a Themed Content Calendar
As an artist, sharing your work with the world can feel overwhelming and confusing. You know your readers love to engage with you and your work but knowing what to share and when is a challenge.
Which is why you’re now staring blankly at the...
Do You Believe in [Reader] Soulmates?
Damn right you do.
In the marketing world, we throw around lots of jargon about our ‘target customer.’ Always looking to hone in more accurately on that perfect human who will buy all our products.
Welp, it’s a little different in the book world...
Let’s Talk About [Email] Consent
Did you notice a swarm of “We’ve updated our Terms of Service” emails in your inbox last month? What the hey, amirite?
Some really cool legislation came into effect in the European Union called GDPR. You don’t really need to know the ins and...
Don’t Let Imposter Syndrome Slow You Down
“If my book is really any good, people will read it… right?”
It’s this unspoken belief I hear hovering at the edges of an author’s voice. Fear.
- I wrote a book. Does this mean I’m good enough?
- I have an agent. But am I good enough?
- It sold to a publisher...
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Why Authors Need a Lead Magnet (& How to Set One Up)
If you're an author looking to build your readership, a lead magnet is an essential tool. A lead magnet (also known as a "freebie") is a valuable resource you offer in exchange for someone’s email address. It could be a downloadable PDF, a sneak peek...